Social Media Executive

Social Media Executive

Role Description

Social Media Executive

Key Responsibilities

1. Content Creation & Publishing

• Plan, create, schedule, and publish engaging content across all social platforms -

  Instagram, LinkedIn, Facebook, X, and YouTube

• Maintain a strong understanding of TED/TEDx storytelling DNA while adapting content for each platform
• Build high-engagement formats including reels, shorts, carousels, posts, stories, blogs, and live coverage

2.Brand & Campaign Alignment

• Collaborate with design, marketing, video, and content teams to ensure brand consistency
• Support campaigns for events, speakers, youth programs, partnerships, and major announcements
• Maintain and update the

  content calendar

  with clarity, cadence, and consistency

3.Community Engagement

• Respond to comments, DMs, and audience queries with speed and empathy
• Nurture a thoughtful and active online community aligned with TED values
• Monitor conversations, repost content, and engage with relevant voices, creators, and partners

4.Trend Intelligence

• Stay updated on

  social media trends, memes, formats, and platform updates

• Share insights proactively with the team to keep content fresh, modern, and high-reach
• Spot real-time opportunities to join cultural moments in TEDxGateway’s voice

5.Performance Tracking

• Track analytics across platforms — engagement, reach, impressions, growth
• Prepare

  weekly and monthly performance reports

  with insights and recommendations
• Optimize content strategy based on data and experimentation

6.Campaigns, Ads & Influencers

• Assist in ideating and executing social media campaign plans for major events
• Support influencer and thought-leader collaborations
• Run and monitor paid ad campaigns (Meta, LinkedIn, Google Ads) and track ROI

Ideal Candidate Profile

• 3-5 years of experience in social media management, content creation, or digital marketing
• Strong understanding of Instagram, LinkedIn, YouTube, X, and emerging platforms
• Excellent copywriting skills - crisp, intelligent, and on-brand
• High sense of design, pacing, and social storytelling
• Ability to work under tight timelines, especially during events
• Passion for ideas, creativity, youth culture, and community-driven content
• Bonus: Experience with video editing tools (CapCut, Premier Rush, Canva, etc.)

Why TEDxGateway

• Work at the intersection of

  ideas, creativity, culture, and technology

• Collaborate with global speakers, experts, creators, and partners
• Be part of high-impact events including TEDxGateway Youth, Global Idea Search, and more
• Fast-paced environment that values ownership, experimentation, and excellence
• A role where your work directly shapes public conversations and inspires millions