Job Description

About us Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality. About the Role We are looking for a dynamic and creative Social Media Executive to manage our brand s social media presence across platforms. The ideal candidate should have a strong understanding of social media trends, audience engagement strategies, and analytics. This role requires hands-on experience in content creation, campaign execution, and agency coordination to drive brand awareness, engagement, and growth. Key Responsibilities 1. Social Media Strategy & Management Develop, implement, and manage social media strategy aligned with brand goals. Ideate and execute engaging content across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube. Ensure brand consistency in voice, messaging, and aesthetics across all social channels. Collaborate with internal teams (design, digital, and content) to bring creative ideas to life. 2. Content Creation & Campaign Execution Work with designers and content creators to develop eye-catching visuals, videos, and copy. Plan and execute organic and paid social media campaigns to boost engagement and visibility. Leverage trends, memes, and real-time marketing opportunities to keep content relevant. Optimize posting schedules based on audience behavior and engagement patterns. 3. Social Media Analytics & Reporting Track, analyze, and report on social media performance using tools like Meta Business Suite, Google Analytics, and other relevant platforms. Evaluate social media marketing campaigns and maintain detailed reports with actionable insights. Monitor key metrics (reach, engagement, followers, conversions) and implement strategies for growth. 4. Community Engagement & Growth Engage with followers, respond to comments, and build an interactive community. Strategize ways to increase followers and engagement organically. Identify and collaborate with influencers, UGC creators, and brand advocates for partnerships. 5. Competitor & Trend Analysis Keep an eye on industry trends, competitor strategies, and emerging social media trends. Monitor and evaluate competitors social media and influencer activities. Suggest and implement new ideas to stay ahead in the digital space. 6. Agency & Vendor Management Work closely with social media and digital agencies to ensure timely execution of campaigns. Brief agencies on creative requirements and oversee content approvals. Evaluate agency performance and suggest improvements for better results. Key Skills & Qualifications Bachelor s degree in Marketing, Communications, Digital Media, or related field. 1-3 years of experience in social media marketing, preferably in a brand or agency role. Strong understanding of various social media platforms and their algorithms. Experience with social media analytics tools and campaign tracking. Creative thinker with excellent communication and copywriting skills. Ability to multitask, meet deadlines, and work in a fast-paced environment. Prior experience in handling agencies is a must. Working Conditions Environment: Office setting Full-time position, Monday to Friday What We Offer Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include: Paid parental leave as well as benefits to support you as you transition to life as a working parent Maternity off Flexible working hours window Insurance coverage for you and your family Adoption/Commissioning time off Exclusive employee discount on our products Learning and development opportunities Recognition and service awards Weekly wellness session Our commitment to Diversity, Equity and Inclusion We are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, neurodiversity, religion or belief, disabilities, or socio-economic background.