Social Media Executive

Job Description

Key Responsibilities: Develop and implement social media strategies aligned with overall marketing objectives. Research, brainstorm, and generate content ideas for various social media platforms. Create engaging and high-quality content (text, images, videos). Optimize content for different platforms and target audiences. Maintain a consistent brand voice and messaging across all channels. Monitor social media channels for mentions, comments, and messages. Respond to inquiries, resolve issues, and engage with users. Build and maintain relationships with followers and influencers. Moderate user-generated content and ensure it aligns with brand guidelines. Track and analyze social media performance metrics (reach, engagement, conversions). Use analytics tools to identify trends, measure campaign effectiveness, and optimize strategies. Generate reports on social media performance and provide insights to the marketing team.