Social Media Executive

Job Title: Digital Marketing Strategist & Content Creator

Job Brief:
We are seeking a talented Digital Marketing Strategist & Content Creator to manage our online presence. In this role, you will be responsible for developing and executing social media strategies, creating original text and video content, and overseeing our advertising efforts across various platforms, including Google Ads and e-commerce sites. Your goal will be to enhance our company image cohesively and achieve our marketing objectives.

As a Digital Marketing Strategist, you should stay updated on the latest digital technologies and trends in social media and online advertising. Excellent communication skills and the ability to creatively express our company’s values are essential.

Ultimately, you will be responsible for maximizing our social media presence, driving web traffic, and increasing customer engagement.

Job Duties & Responsibilities:

• Conduct research on current benchmark trends and audience preferences.
• Design and implement social media strategies to align with business goals.
• Set specific objectives and report on advertising ROI.
• Generate, edit, publish, and share engaging content daily, including original text, photos, videos, and news updates.
• Manage Google Ads campaigns and monitor paid advertising performance across platforms.
• Oversee e-commerce platform management, ensuring optimal product visibility and engagement.
• Monitor SEO and web traffic metrics to inform content strategies.
• Collaborate with marketing, sales, and customer service teams to maintain brand consistency.
• Communicate with followers, respond to queries promptly, and monitor customer reviews.
• Oversee the design of social media accounts, including Facebook timeline covers and profile pictures.
• Suggest and implement new features to enhance brand awareness, such as promotions and contests.
• Stay updated on current technologies and trends in social media, advertising tools, and design applications.

Requirements & Skills:

• Proven experience as a Social Media Manager or Digital Marketing Strategist.
• Hands-on experience in content management and online advertising.
• Excellent copywriting and content creation skills (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Familiarity with various online marketing channels, including social media and e-commerce platforms.
• Understanding of web design principles and best practices.
• Exceptional communication skills, along with analytical and multitasking abilities.

Job Types: Full-time, Part-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Commuter assistance
• Health insurance

Ability to commute/relocate:

• Varanasi, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person