Social Media Executive

Job Description

We are Hiring a Social Media Executive Location: Bangalore Kalyan nagar. Experience: 2–5 years in social media management If your interested Kindly share the resume to Saranya@ekyaschools.com Please Note: Please apply if your okay with the role and location About the Role: Ekya Schools seeks a dynamic Social Media Executive to lead our digital storytelling across platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter). You’ll craft content that brings our "World Beyond Boundaries" philosophy to life, engaging progressive parents and students while driving admissions. Key Responsibilities 1. Strategy & Planning Develop a multi-platform social media strategy aligned with Ekya’s brand guidelines Plan campaigns for: Admissions cycles (Open Houses, Campus Tours). Academic milestones (FIND Festival, Student Projects –). Cultural events (International Families Day). Identify trends (Reels, Shorts) to amplify reach. 2. Content Creation & Calendar Management Build monthly content calendars balancing: Storytelling: Student project spotlights . Engagement: Parent testimonials, teacher takeovers. Promotional: Admissions deadlines, events. Collaborate with design & production teams to produce engaging content 3. Community & Reputation Management Respond to DMs/comments. Host Instagram Lives with teachers. Manage UGC campaigns. 4. Cross-Functional Collaboration Admissions Team: Sync content with enrollment goals Influencers: Partner with edu-fluencers for authentic content. Align organic/paid efforts. 5. Analytics & Optimization Track KPIs (engagement rate, follower growth, conversions) via Meta Insights/YouTube Studio. Monthly reports with actionable insights. Requirements Must-Have 2–5 years managing social media for brands (education/lifestyle preferred). Social media agency experience also works. Content Creation: Scripting Reels, designing carousels (Canva/Adobe tools). Platform Expertise: Instagram/Facebook: Hashtag strategy, Reels optimization. LinkedIn: Thought leadership (teacher spotlights). YouTube: SEO for Shorts/long-form. Tools: Hootsuite/Later, Meta Business Suite, Google Analytics. Nice-to-Have Paid social experience (Facebook/LinkedIn Ads). Photography/videography skills (to guide vendors). Education sector/influencer marketing background. Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Benefits: Paid sick time Paid time off Work Location: In person