Social Media Executive

Job Description

Job Overview: Managing social media accounts and ensuring the consistency of all content with the company's messaging and values Repurposing and optimizing content for various platforms monitoring and analyzing user metrics and engagement. Job Responsibilities: Manage the social media accounts of the university. Research and plan content strategies for social media campaigns by considering the latest trends. Develop and publish engaging posts that engage audiences and promote our university. Collaborate with the design team to get the images and videos designed on time. Schedule social media posts using online schedulers. Build a community by engaging the audience with meaningful conversations and responding to their comments. Monitor brand mentions and promote user-generated content to connect with the audience personally. Analyze social media analytics to measure the performance of the campaigns. Stay updated on the latest features and other offerings of social media platforms. Qualification & Experience: Bachelor's or Master's degree in marketing, media, or a related field. Good written and verbal communication skills. Basic customer service skills. 3 years of experience as a social media executive or in a similar role. Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn. Portfolio of social media campaigns handled in the past. Having outstanding copywriting skills would be an added benefit. Good understanding of social media ads. Sound knowledge of influencer marketing. Familiarity with social media post schedulers like Hootsuite, Buffer, Publer, or similar tools. Contact Us Dev Bhoomi Campus, Chakrata Road, Navgaon, Manduwala, Dehradun- 248007, Uttarakhand, INDIA Email - hr@dbuu.ac.in Mobile No. - 9258126948