Social Media Executive

Job Description

Own end to end operations of our Social Media Handles Keep a keen eye on trends and deliver creative concepts Develop outcome-driven social media strategies for the brand Assist in regular social media activities, campaigns, and track success Work alongside other team members to help distribute content that educates, entertains, and engages our audience and supports our marketing goals. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white papers, eBooks, reports, webinars, infographics, etc.). Measure results by tracking metrics and insights on each platform. Experiment with new content ideas and optimize for better outcome Brainstorm marketing campaign ideas. Monitor responses, queries, and comments on assigned social media channels. Work alongside the team to create a plan for social media strategies. Track, measure, and analyze all initiatives to report on social media ROI. Initiate and track influencer marketing campaigns Desired Skills 1-5 years of experience in B2B/B2C social media marketing for engagement and branding. Influencer marketing experience is a plus An outstanding writer and speaker with a passion for storytelling and finding compelling story ideas from virtually anywhere. An impressive, measurable track record of using PR and social media to proactively generate news coverage and discussions that speak to your target audience. Curious and constantly seek for creativity. Team player with the ability to handle pressure. Proven ability to thrive in a self-driven, fast-paced environment with multiple stakeholders, changing priorities and minimal direction.