Social media executive

Job Description

Key Responsibilities 1. Content Creation & Management Develop and execute engaging content across Instagram, Facebook, LinkedIn, and YouTube. Create reels, carousels, static posts, and stories aligned with brand aesthetics. Work closely with the design team for creatives and videos (or create them using Canva, CapCut, etc., if needed). 2. Brand Storytelling Create emotional and quirky narratives around tea, food, and café culture that resonate with Gen Z and millennials. 3. Social Calendar & Scheduling Plan and manage monthly content calendars with a mix of campaigns, promotions, and engagement posts. Ensure timely scheduling and posting using tools like Buffer, Meta Business Suite, or Creator Studio. 4. Influencer & Community Engagement Identify and collaborate with local influencers, food bloggers, and campus ambassadors. Engage actively with followers through DMs, comments, polls, and Q&As. Run mini-contests, polls, and user-generated content challenges. 5. Campaigns & Promotions Support café launches, seasonal product launches (like mocktails or gift boxes), and franchise promotions. Track trends and convert them into brand-relevant content (e.g., trending audio reels with a chai twist). 6. Performance Tracking & Reporting Monitor social media metrics like reach, engagement, follower growth, and campaign performance. Prepare weekly and monthly reports with insights and improvement suggestions. 7. Cross-Functional Collaboration Coordinate with the Business Development and Design teams for café announcements, partnerships, or events. Support offline events with real-time content coverage and post-event highlights. 8. Platform Growth & Innovation Experiment with new features (like Instagram Threads, LinkedIn Newsletters, YouTube Shorts). Stay updated with platform algorithm changes, trends, and best practices. Skills Required Strong command of English/Hindi (and meme-speak is a bonus ) Hands-on experience with Instagram, Canva, Meta Ads (basic), and content scheduling tools Creative thinking, fast execution, and an eye for aesthetics Photography/videography interest is a big plus (for café and product content) Active on Intagram Show more Show less