Social Media & Digital Storytelling Executive — KultureKatta (Pune, Hybrid)

Social Media Marketing Executive — Pune (Hybrid)

About KultureKatta (KuKa)

KultureKatta curates intimate, screen-free cultural experiences — workshops, heritage walks, and maker sessions — across art, craft, music, food, history, and more.

We turn curiosity into hands-on community gatherings that connect people, stories, and local culture.

Mission of the Role

Turn real-world KuKa experiences into digital momentum — plan campaigns, create scroll-stopping content, and convert interest into sign-ups. You’ll be the voice, vibe, and velocity of KuKa online.

Key Responsibilities

Content & Calendar

• Own a weekly content calendar across IG/FB/LinkedIn.

• Produce reels, carousels, stories, and event teasers with clear CTAs.

• Capture on-ground moments (short clips, quotes, testimonials) at events.

Growth & Community

• Manage comments/DMs with warmth and speed; escalate leads to sales.

• Run story polls, Q&As, and UGC prompts to deepen community.

• Cross-post with venues, facilitators, and micro-creators.

Performance & Ads

• Launch/optimize Meta campaigns (awareness → leads → retargeting).

• Track reach, saves, shares, CTR, CPL; iterate with A/B tests.

• Align content with event funnel: teasers → early bird → final push.

Brand & Collaboration

• Maintain KuKa’s screen-free, human-first voice and visual identity.

• Coordinate with design, sales, and events for timely assets.

• Credit artists/venues; manage permissions and UGC approvals.

Reporting & Hygiene

• Weekly dashboards: what worked, what to tweak, next bets.

• Keep asset libraries, captions, and link trackers tidy and updated.

Success Metrics

✅ Content cadence met (4–6 posts + 10–15 stories + 3–5 reels/week)

✅ Growth: +6–10% MoM in followers, saves, and shares

✅ Performance: CTR ≥ 1.5%, Story link taps ↑, Profile → WhatsApp clicks ↑

✅ Ads: CPL within target; A/B tests logged with learning notes

✅ Response SLAs: DMs/comments replied to within 4 business hours

Tools You’ll Use

📱 Instagram / Facebook / LinkedIn

🗓️ Meta Business Suite, Creator Studio

🎬 CapCut / Canva (or Adobe Express)

📊 Meta Ads Manager, Google Sheets/Analytics

📂 Drive/Notion for assets, WhatsApp Business for lead handoff

Must-Haves

• Strong copy + hook writing; comfort with reels and short-form video

• Design sense (layout, typography, rhythm) and basic editing skills

• Platform fluency (IG algorithms, trends, best practices)

• Organized, proactive, and deadline-reliable; collaborative communicator

Nice-to-Have

• Experience with event marketing or hospitality/culture brands

• Basic email/CRM familiarity; simple landing page/builders

• Interest in art, craft, heritage, music, and local culture

Work Mode & Hours

Pune

Schedule: Mon–Sat | ~48 hrs/week, with weekend event coverage as needed.

Growth & Perks

🚀 Pathways: Senior SMM → Content Lead → Brand/Creative Lead

🎟️ Free access to KuKa events for learning & content capture

🧠 Mentorship in campaign strategy, community building & ads

🤝 Work closely with the Founder and core team

Compliance & Etiquette

📵 Respect quiet hours, consent, and brand voice; credit artists/venues.

🎼 Use licensed/allowed audio; follow UGC permissions.

🗂️ Keep trackers, links, and reports updated weekly.