Social Media Coordinator

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

• Content strategy and creation
  
  • Build monthly content calendars and align them with business campaigns and launches.
  • Coordinate with agency to produce sharp, engaging, platform-appropriate copy for all posts (single images, reels, carousels, videos, etc.).
  • Plan and post content on LinkedIn, Instagram, and X.
  • Turn business updates into interesting, social-friendly stories.
  • Source stories from internal teams and translate them into digestible, relatable formats for external platforms.

• Creative development & visual consistency
  
  • Brief agencies and work with designers to make content that looks great and feels right.
  • Ideate new content formats, trends, and hooks that speak to Castrol audience (end consumers, distributors, dealers, shareholders) across platforms.
  • Use UGC, on-ground activations, and moments from events to fuel storytelling.

• Performance tracking & optimisation
  
  • Track performance—what’s working, what’s not, and why.
  • Generate monthly performance dashboards and provide actionable insights for content optimisation.
  • Track social listening trends and competitor activity to refine messaging and identify new opportunities.
  • Help grow our following, engagement, and positive brand presence.
  • Spot early signs of negative sentiment and manage risks on our social handles.

• Stakeholder & agency collaboration
  
  • Coordinate with internal stakeholders to identify stories, approvals, and alignment.
  • Manage agency partners and ensure timely delivery, quality control, and idea freshness.
  • Ensure all posts are aligned with brand tone, voice, and legal guidelines

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.