Social Media Content Creator

Company Description

Tulsi Madras draws on a legacy spanning three decades to celebrate the rich tradition of Indian craftsmanship. We specialize in offering a modern take on traditional Indian weaves, showcasing authentic, hand-selected, and quality-checked products created by skilled artisans. Our store and website provide an immersive browsing experience, allowing customers to explore and appreciate the beauty of handcrafted sarees. As a company, we are committed to trust, authenticity, and honoring the timeless artistry of Indian textiles. Our mission is to connect people with the elegance and spirit of Indian weaves while celebrating unique designs and colors.

Role Description

This is a full-time on-site role for a Social Media Content Creator, based in Chennai. The role involves creating high-quality content for social media platforms, developing tailored strategies to engage audiences, and managing social media profiles. Responsibilities include content planning, capturing photos and videos, curating posts, writing captions, engaging with followers, and analyzing performance metrics to refine strategies. Collaboration with the marketing team to maintain brand consistency is essential.

Qualifications

• Experience in content creation, including photography, videography, and writing creative and engaging captions
• Proficiency in social media management, including creating campaigns and engaging with online communities
• Understanding of digital marketing strategies, content calendars, and analytics tools
• Strong editing and creative design skills to craft visually appealing and brand-aligned content
• Ability to work in a collaborative, fast-paced environment
• Familiarity with traditional Indian textiles and fashion trends is a plus
• Bachelor’s degree in Marketing, Fashion, Communications, Media, or a related field is preferred