Social Media Business Strategist

Company Description:

KORA by N M Fashion Designs Pvt Ltd is India’s leading luxury fashion brand specializing in bespoke Indo-Western and traditional Indian attire for men and boys. The brand offers an extensive collection of meticulously crafted garments for weddings, festive occasions, and other cultural events. Kora combines traditional Indian designs with modern Western influences, creating unique and elegant pieces that cater to diverse style preferences. The brand emphasizes outstanding craftsmanship, luxurious fabrics, and intricate embroidery to ensure that each piece stands out. Kora's collections are tailored to provide a regal and sophisticated look, making it a go-to destination for those seeking fashionable and refined ethnic wear.

Roles and Responsibilities:

• Develop and execute comprehensive marketing strategies that align with the company's objectives and goals, driving brand growth and awareness.

• Oversee all aspects of marketing including branding, advertising, digital marketing, content creation, PR, and social media strategy.

• Lead the creation and management of marketing campaigns to support product launches, store openings, and other key company events.

• Manage relationships with external agencies for digital marketing, creative content, and media planning.

• Identify new opportunities to reach new markets, enhance brand visibility, and drive traffic to retail stores and the company’s e-commerce platforms.

• Conduct market research and analyze consumer behaviour, competitors, and industry trends to adjust marketing strategies and increase market share.

• Lead the development and execution of creative marketing concepts to ensure brand consistency across all channels, including print, digital, and social media platforms.

• Drive the digital marketing agenda by managing SEO/SEM, PPC, email marketing, and social media advertising to increase online engagement and sales.

• Manage the marketing budget, track spending, and optimize the allocation of resources across channels and campaigns for maximum ROI.

• Coordinate with the product design, sales, and retail teams to ensure cohesive marketing strategies are executed across all business functions.

• Lead internal communications to ensure alignment between departments and the marketing team.

• Monitor performance metrics and KPIs, analyzing the effectiveness of marketing campaigns and implementing data-driven changes.

• Develop and maintain relationships with media outlets, influencers, and industry stakeholders to enhance brand reputation.

• Oversee customer engagement initiatives, including loyalty programs and customer retention strategies. Requirements:

• Proven experience in marketing leadership roles, preferably within the retail, fashion, or luxury goods sectors.

• Strong understanding of brand management and experience in building and scaling premium or luxury brands.

• Expertise in digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.

• Excellent leadership, communication, and organizational skills.

• Analytical mindset with the ability to interpret data and translate it into actionable insights.

• Experience managing budgets and delivering ROI through strategic marketing initiatives.

• Proficient in working with external agencies and managing partnerships.

• Ability to lead creative teams and work collaboratively with design, product, and sales teams.

• A visionary with a proactive approach to identifying marketing opportunities and risks.

• Bachelor's or Master's degree in Marketing, Business, or a related field.

• Exp: 10+ years in marketing, with at least 5 years in a senior role. 

Working Days - 6 Days a Week

Qualifications

Master's degree in Marketing, Business, or a related field

Strong understanding of fashion trends, consumer behavior, and retail marketing.

Excellent creative, analytical, and strategic thinking abilities.

Proficiency in brand campaigns, visual merchandising, influencer/celebrity tie-ups, and customer engagement strategies.

Ability to collaborate with design, merchandising, retail operations, and digital teams.

fashion/apparel retail

Preferred:

• MBA or Postgraduate Diploma in Marketing, Brand Management, or Retail Management (from a reputed institute).
• Experience in

  bridge-to-luxury

  or

  premium fashion retail

  brands.
• Exposure to

  omnichannel branding

  (retail + digital)

Interested enthusiast please share your resume at hr@koranm.com or whatsapp your resume on 9833316132.

Let's create growth journey together.

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