Social Media Associate

Job Description

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de- licious fresh meat and seafood! Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on… What will you be doing? Content Creation & Collaboration: Manage day-to-day posting, editing, and optimization of content across X, IG broadcast and WhatsApp communities. Develop and maintain a social media calendar for X, IG broadcast and WhatsApp, aligning with overall marketing campaigns. Collaborate with cross-functional teams (design, finance, legal, brand, and category) to ensure cohesive messaging and campaign execution. WhatsApp Community Management: Establish and nurture the Licious WhatsApp community channel, including content strategy, moderation, creative development, and performance analysis. Develop engaging content that resonates with the target audience and fosters a vibrant community. Monitor community activity, address user queries, and manage discussions effectively. Track and analyze community metrics to optimize content and engagement strategies. X (formerly Twitter) Management: Develop and execute content strategies for the Licious X platform. Create and publish engaging tweets, participate in relevant conversations, and monitor brand mentions. Analyze X performance metrics to optimize content and engagement. Social Media Operations : Collaborate with internal stakeholders, including partnerships and business teams, to identify opportunities and develop mutually beneficial social media strategies. Measure and analyze the performance of content and channels using listening tools and analytics platforms. Assist and execute daily operational and logistical tasks related to social media management Manage creative agencies and partners by briefing, evaluating, and guiding them to create impactful and brand-aligned content. Work with internal and external creative partners to develop clutter-breaking content. Provide regular reports and insights, and implement corrective actions to optimize performance. Manage operations with agency and vendor relationships, including onboarding, and overseeing legal, finance, and accounting processes. Execute influencer marketing activations, including defining metrics, coordinating live video sessions, liaising with agencies, and processing billing. You will be a great fit if you have - 2-2.5 years of work experience managing social media platforms for F&B, FMCG, D2C brands, or related industries from agency or brand teams. Proven community management experience. Experience with audience development strategies for video and audio content is a plus. Ability to articulate and present ideas clearly to colleagues at all levels. A detail-oriented, organized, and capable of meeting tight deadlines in a fast-paced environment. Exceptional writing skills for crafting engaging captions, headlines, and visual stories. A demonstrated ability to create visually compelling content that drives engagement. Strong editorial judgment and understanding of brand voice. Excellent organizational skills, attention to detail, and ability to prioritize tasks effectively. The ability to synthesize and communicate information quickly and concisely. A Willingness Completion of an edit test (writing samples are a plus). Experience with video editing and asset creation is highly desirable. Flexibility to work outside standard business hours (occasional evenings and weekends). Show more Show less