Job
Description
We’re looking for a results‑driven Social Media & Amazon Ads Manager to own two critical growth levers: (1) planning, launching, and optimizing Amazon US advertising and (2) building and executing our social media content calendar. You’ll balance analytical rigor with creative storytelling, turning insights into revenue and engagement.
What You’ll DoAmazon Advertising (US Marketplace)
Own day‑to‑day management of Amazon Ads: Sponsored Products, Sponsored Brands, Sponsored Display (DSP a plus).
Structure and optimize campaigns (keywords/audiences, bids, budgets, placement modifiers, negative keywords).
Conduct keyword research, harvest search terms, and run ongoing A/B tests (ad copy, creative, landing).
Monitor and improve core metrics: ACOS/TACOS, ROAS, CTR, CPC, CVR, and incremental sales.
Build event plans for Prime Day, Cyber Week, Q4 holidays, and seasonal pushes.
Partner with eCom to ensure retail readiness (in‑stock, pricing, reviews), Store updates, and A+ content alignment.
Produce weekly dashboards and monthly deep‑dives with clear actions and forecasts.
Social Media Strategy & Execution
Own the 90‑day content calendar across [Instagram / TikTok / Facebook / YouTube / LinkedIn — choose your mix].
Turn brand pillars and product launches into channel‑specific posts, captions, hooks, and CTAs.
Brief and collaborate with design/video on assets; schedule and publish via [Hootsuite/Sprout/Buffer/Later].
Manage community: replies, DMs, social listening, and basic crisis routing.
Run experiments (Reels/TikTok hooks, UGC, creator whitelisting, social commerce) and report learnings.
Align social with Amazon (e.g., drive to Amazon Store/ASINs, use Amazon Attribution where relevant).
What Success Looks Like (First 90–120 Days)Amazon: Clean campaign structure, ACOS/TACOS trending down, ROAS up, clear keyword/audience roadmap.
Social: Calendar shipped on time, engagement rate and reach trending up, consistent brand voice and cadence.
Reporting: Crisp weekly snapshots and a monthly narrative with insights → actions → outcomes.
What You’ll Bring 2–4+ years managing Amazon US ads hands‑on (Ads Console; DSP nice to have).
Demonstrated wins improving ACOS/ROAS on meaningful monthly spend.
Experience executing a multi‑channel social content calendar with measurable growth.
Strong copy skills and understanding of short‑form video best practices.
Comfort with data: pulling, cleaning, and translating into decisions (Excel/Sheets; Looker/Power BI a plus).
Tools familiarity: Amazon Ads Console, Brand Analytics, Attribution; and Hootsuite/Sprout/Buffer/Later.
Organized, deadline‑reliable, and excellent communicator across creative and performance teams.
Nice to HaveExperience with Helium 10/Jungle Scout, AMC/Marketing Stream basics.
Creator/influencer coordination and paid social (Meta/TikTok) exposure.
eCommerce or CPG brand background.
KPIs You’ll Own Amazon: ACOS, TACOS, ROAS, CTR, CVR, New‑to‑Brand %, incremental revenue, share of voice on priority keywords.
Social: Engagement rate, reach, follower growth quality, CTR to store/site, content output cadence.
