Social Media Analyst (Earned)

Role: Social Media Analyst (Earned)

Location: Mumbai, India

Work Timings: 7:00am to 4:00pm

About the role:

We're looking for a Social Media Analyst to join us in creating engaging and cutting edge social strategies for Google consumer marketing.

You will work across a number of different products and consumer apps in APAC to deliver methodological and intelligent insights from social data, helping us build campaigns across the business.

This opportunity would suit someone knowledgeable and skilled in the social and analytical space, with strong spreadsheet skills and a love of data. SPSS, R, Python skills would be an added benefit but not a must.

In order to enjoy working with us, you'll need to be dynamic, open minded and interested in exploring new ways of using data to drive business value.

Being a native speaker of Bahasa Indonesia, Thai or Vietnamese will give you brownie points.

No formal education needed, nor will it be evaluated.

What you will be doing:

• Lead campaign measurement reporting from Earned, Owned and Paid Social data for local market and/or product teams.
• Setup, maintain and develop social listening databases across key markets and products for establishing relevant baselines.
• Implement a consistent campaign measurement framework that can be scaled using regional and global best practices.
• Uncover data-based insights, drive experiments with marketing teams and iterate to find winning strategies in Social.
• Translate complex analytics to easy to understand and engaging recommendations for internal marketing teams and relevant agencies working on Social.
• Lead the internal discussions on Social campaign measurement between marketing teams and supporting social media research agencies.
• Initiate experimental projects on your own for at least 10% of your working time

What you need to be great in this role:

• Understanding that social media data is inherently messy and to a large extent irrelevant. Our job is to find what matters and we can learn from.
• Relevant skills in working with social listening tools (eg Brandwatch) and developing clean boolean.
• An understanding of the best marketing analytics tools available for audience behavior and campaign data.
• A keen interest for data-driven marketing, understanding the important role data plays in campaigns or always-on strategy.
• Capable of visualizing data, quickly producing charts and graphs that tell and story to our team and internal marketers.
• An appreciation of structure and simplicity in everything you do.
• A strong understanding and knowledge of relevant social platforms and the data they provide.
• Proven ability to set campaign goals, KPIs and targets.
• The ability to turn data into tangible learnings and recommendations that can be applied across marketing activations.
• The ability to be self-sufficient, stay motivated and positive in an often fast-paced environment.
• Strong communication skills while having a proactive attitude.
• Skilled in data management and visualization tools (Sheets, Slides, Data Studio).
• A problem-solver, adept in facing challenges and creating solutions.
• Business and financial acumen is a benefit, but not required.
• 6 to 7 years of agency or in-house experience.

Req ID: 14233

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