Social Media Analyst

Job Description

Position: Social Media Analyst Exp: 2-3yrs Location: Pune Job Role & Responsibility:● Develop and implement effective social media strategies to enhance brand awareness andengagement across platforms (Facebook, Instagram, LinkedIn, YouTube).● Create and schedule high-quality, engaging content tailored to each platform.● Manage and monitor social media accounts, responding to comments and queries promptly whilemaintaining a professional tone.● Analyze performance metrics and generate reports to assess the effectiveness of campaigns,identifying areas for improvement.● Stay updated on social media trends, tools, and best practices to keep strategies innovative andeffective.● Collaborate with cross-functional teams, including content creators, designers, and marketing, toensure cohesive brand messaging.● Use AI tools for analytics, content scheduling, and social listening to improve efficiency andresults.● Plan and execute paid social media campaigns, optimizing ad performance and budget allocation.Skill & Knowledge:● Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube) andtheir respective audiences.● Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics tools(Google Analytics, platform-specific insights).● Knowledge of SEO principles and how they integrate with social media strategies.● Ability to interpret data to refine strategies and achieve KPIs.● Creative mindset with excellent writing, editing, and visual content skills.● Knowledge of trends and developments in digital marketing and social media.