Social Media Account Manager

Job Description

1. Social Media Strategy & Planning Develop and implement social media strategies aligned with business goals. Conduct market research and competitor analysis. Identify target audiences and create content strategies. 2. Content Creation & Management Plan, create, and schedule engaging content (posts, stories, videos, reels). Ensure content aligns with brand guidelines and messaging. Collaborate with designers, copywriters, and videographers. 4. Advertising & Promotions Create and manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.). Optimize ad performance through A/B testing and analytics. Manage budgets for social media advertising. 5. Analytics & Performance Tracking Monitor key performance indicators (KPIs) such as engagement, reach, and conversions. Generate reports and provide insights to improve strategies. Adjust content and campaigns based on data-driven decisions. 6. Influencer & Partnership Management Identify and collaborate with influencers or brand ambassadors. Negotiate partnerships and manage influencer marketing campaigns. Track influencer campaign performance.