SEO Specialist

Vaibhav Global Ltd (VGL) Company Overview:

Listed in 1996-97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada.

Shopping Experience:

Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost 124 million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly.

Financials and Workforce:

VGL reported a group turnover of approximately Rs. 3,041 Crore (FY 2023-2024) and employs over 3800 people globally. The company’s head office and main manufacturing facility are in Jaipur, India, employing around 3000 people, including contract workers.

Acquisitions:

• Mindful Souls B.V.: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities.
• Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets.

Environmental and Social Responsibility:

VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the ‘Excellence Award’ for ‘IGBC Performance Challenge 2021 for Green Built Environment,’ reflecting its dedication to environmental sustainability. VGL's ‘Your Purchase Feeds...’ initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

Shop LC Overview:

Shop LC, a VGL subsidiary, was established in Austin, TX in 2007 and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website Shop LC. Shop LC ships approximately 25,000 products daily to US customers and employs around 550 people in various operational roles. The US is VGL’s largest market, contributing 68% to consolidated revenue.

TJC Overview:

TJC, another VGL subsidiary, was established in London, UK in 2006 and broadcasts live to 25 million homes in the UK. The company’s e-commerce presence is supported by the website TJC. TJC ships approximately 12,000 products daily to UK customers and employs around 220 people in London, with extended teams in India.

Shop LC Germany Overview:

Launched in 2021 from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at Shop LC Germany.

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds...

Our Core Values:

• Teamwork
• Honesty
• Commitment
• Passion
• Positive Attitude

Title: SEO Specialist
Location: Jaipur, Rajasthan Experience Required: 5+ years Job Type: Full-time, On-site

Job Summary:
We are looking for an experienced and results-driven Senior SEO Specialist to lead and execute our search engine optimization strategies. The ideal candidate will have deep expertise in all aspects of SEO, including technical SEO, on-page and off-page optimization, analytics, content planning, and team collaboration.

Key Responsibilities:
SEO Strategy & Planning Develop, execute, and manage comprehensive SEO strategies aligned with business goals.

Conduct competitive analysis and industry benchmarking to identify SEO opportunities.

Collaborate with content, design, and development teams to integrate SEO best practices from the ground up.

• ️ Technical SEO

Ensure proper implementation of robots.txt, XML sitemaps, schema markup, hreflang tags, and Core Web Vitals optimization.

Optimize website speed, server response time, and JavaScript rendering issues.

Collaborate with developers to implement SEO-friendly site architecture and URL structures.

On-Page Optimization
Conduct detailed keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.

Optimize meta tags, headers (H1–H6), internal linking, and content layout for SEO.

Guide content teams on creating SEO-friendly blog posts, landing pages, and website content.

Off-Page Optimization & Link Building
Build high-quality backlinks through guest posting, outreach, partnerships, and digital PR.

Monitor backlink profiles using tools like Ahrefs or Moz and disavow toxic links.

Implement link-building strategies that comply with Google’s quality guidelines.

Analytics, Reporting & Tools
Track and report on SEO performance using tools like:

Google Analytics (GA4)

Google Search Console

SEMrush, Ahrefs, Moz, Screaming Frog

Local SEO & Mobile SEO
Optimize for local search via Google Business Profile, local citations, and geo-targeted keywords.

Ensure mobile-first indexing compatibility and responsive design implementation.

Algorithm Updates & Trends
Stay up-to-date with Google’s algorithm changes (Core Updates, Helpful Content, Spam Updates, etc.).

Test and apply new strategies to adapt to SEO trends, including voice search and AI-driven SEO tools.

Team Collaboration & Leadership
Mentor junior SEO executives and interns.

Work cross-functionally with developers, designers, and copywriters.

Communicate strategy, timelines, and results clearly to stakeholders and clients.

Key Skills & Qualifications:
5+ years of hands-on SEO experience in an agency or in-house digital team.

Bachelor’s degree in Marketing, IT, Communications, or related field.

Strong understanding of ranking algorithms and search engine behavior.

Expert-level proficiency in tools like:

Google Analytics 4 (GA4)

Google Search Console

SEMrush / Ahrefs / Moz

Screaming Frog SEO Spider

Google Tag Manager & Data Studio

Knowledge of HTML, CSS, WordPress, and basic JavaScript.

Strong project management and communication skills.

Preferred (Bonus) Skills:
Experience in international SEO and eCommerce SEO.