Seo Specialist

Job Description

We are seeking a results-driven SEO Expert with 2-3 years of experience to enhance customer websites visibility, drive organic traffic, and improve search engine rankings. The ideal candidate should have hands-on experience with on-page and off-page SEO, keyword research, technical SEO, and content optimization. Key Responsibilities: 1. Keyword Research & Strategy Conduct in-depth keyword research to identify high-traffic and relevant keywords. Develop and implement an SEO strategy aligned with business goals. Analyze competitors' keywords and optimize accordingly. 2. On-Page SEO Optimize meta titles, descriptions, headers (H1, H2, etc.), and content for better rankings. Ensure proper internal linking and optimize URL structures . Implement schema markup (structured data) where necessary. 3. Off-Page SEO Develop and execute high-quality link-building strategies. 4. Technical SEO Conduct website audits to identify issues and improve site health. Work on crawlability, indexation, XML sitemaps, and robots.txt . Optimize Core Web Vitals and implement structured data (Schema.org) . Fix issues related to broken links, 404 errors, and redirections . 5. Content Optimization Collaborate with content writers to ensure SEO-friendly content . Optimize blogs, landing pages, and product pages for search engines. Work on content gap analysis and improve existing content performance. 6. SEO Analytics & Reporting Use Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools to track performance. Generate weekly/monthly SEO reports and suggest improvements. Monitor keyword rankings, organic traffic trends, and conversion rates. 7. Local SEO (if applicable) Optimize Google My Business (GMB) listings for local rankings. Implement local citation building and optimize for Google Maps. Work on NAP consistency (Name, Address, Phone Number) across platforms. Skills & Qualifications: 2-3 years of SEO experience with proven results. Strong knowledge of Google algorithms, ranking factors, and SEO best practices . Hands-on experience with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, etc. Understanding of HTML, CSS, and basic JavaScript for SEO implementations. Knowledge of technical SEO elements like canonical tags, hreflang, schema markup, and page speed optimization. Strong analytical and problem-solving skills . Good communication skills to collaborate with developers, designers, and content teams.