SEO Specialist

Job Description

Job Description We are looking for a Senior SEO Specialist with knowledge of Search Engine Marketing to join our Marketing team and help build a strong online presence. This role involves conducting competitive analysis, keyword research, on-page and off-page optimization, technical SEO, identifying content gaps, and recommending improvements to web design. You will track and analyze key SEO metrics to drive optimization across websites. Responsibilities Plan and execute comprehensive SEO strategies aligned with business goals Conduct keyword research using tools like Google Keyword Planner, Moz, and SEMRush to generate content ideas Perform advanced competitive analysis and identify opportunities for content or design improvements Collaborate with cross-functional teams to optimize website content (landing pages, blogs, articles, etc. ) and drive measurable results Implement backlink-building campaigns aligned with SEO goals Conduct technical audits and resolve issues affecting website performance, crawlability, and indexing, and mobile responsiveness Manage SEM initiatives, including Google and Bing Ads Support content creation for Websites and Social Media collaterals (e. g. , videos, case studies, blog posts) Monitor SEO metrics (organic traffic, conversion rates, engagement) and search performance across major search engines and relevant channels Report on SEO performance, comparing it against goals and benchmarks using Google Analytics and internal reporting tools Leverage AI tools to enhance content creation and optimize SEO strategies Stay up to date on algorithm updates, SEO best practices, and emerging digital trends Requirements 3-5 years of hands-on experience in SEO, with a proven track record in improving organic, lead generation, content distribution, and technical SEO Bachelor s or Master s degree in a relevant field Strong understanding of ranking factors and SEO best practices Proficiency with keyword research and SEO tools (e. g. , SEMRush/Ahrefs, Screaming Frog, Google Search Console, and Google Analytics 4) Excellent technical and analytical skills with strong data interpretation abilities to derive actionable insights and refine strategies