SEO Specialist-2-5 years-Kochi-Infopark

Job Summary:

SEO Specialist

Key Responsibilities:

• Conduct comprehensive

  keyword research

  using tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest. 
• Optimize

  on-page elements,

  including meta tags, headers, URLs, image alt tags, and internal linking. 
• Perform

  technical SEO audits

  and recommend actionable improvements to site structure, crawlability, indexation, page speed, mobile usability, and more. 
• Monitor, analyze, and report on website performance using

  Google Analytics, Search Console, and third-party SEO tools

  . 
• Collaborate with content teams to ensure SEO best practices are integrated into blog posts, landing pages, and service pages. 
• Develop and manage

  link-building strategies

  , including guest posting, outreach, and digital PR efforts. 
• Keep up to date with the latest SEO trends, algorithm changes, and industry developments. 
• Prepare

  SEO reports

  with clear insights and communicate them effectively to internal teams or clients. 
• Work with developers to implement technical recommendations such as schema markup, canonical tags, and redirects. 

Required Skills & Qualifications:

• 2-5 years of hands-on experience in

  SEO

  , preferably in a B2B or IT services environment. 
• Strong understanding of

  on-page, off-page, and technical SEO

  . 
• Proficiency in tools such as

  Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog

  , etc. 
• Experience with

  WordPress

  or other CMS platforms. 
• Excellent written and verbal

  communication skills—

  ability to explain SEO concepts clearly to non-technical stakeholders. 
• Analytical mindset with attention to detail and a passion for data-driven decision-making. 
• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field. 
• Knowledge of HTML/CSS basics or experience working with developers. 
• Certification in SEO/Digital Marketing (e.g., HubSpot SEO, Google Analytics, Moz) is a plus.