SEO Executive/ Web marketing executive

• Coordinate online marketing campaigns on all social and digital media platforms.
• Devise strategies to drive online traffic to the company website.
• Track conversion rates and making improvements to the website.
• Track growth and maintain analytics reports providing up-to-date information to upper management.
• Develop and manage digital marketing campaigns
• Design, build and maintain our social media presence
• Oversee the social media strategy for the company.
• Manage online brand and product campaigns to raise brand awareness.
• Manage the redesign of the company website.
• Oversee all customer-facing digital communication channels.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluate customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies

Qualifications: Any Graduate Knowledge and Skills

• Strong understanding of current online marketing concepts, strategy and best practice.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, KISS metrics)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Expert-level knowledge of e-commerce and the ever-changing digital marketplace.
• An advanced understanding of Internet regulations and standards is a plus.

Education And or Experience

• Bachelors degree in Marketing, or related field. Experience managing and SEO programs. Experience in E-commerce, SEO, Email marketing, and social media. Previous experience in a similar digital marketing role.