SEO Executive

Job Description

Job Overview: Plunes Healthcare seeks a skilled SEO Manager and Digital Marketing Executive to lead our digital strategy and enhance our brand presence. The role requires expertise in optimizing organic search performance, executing multi-channel marketing campaigns, and leveraging advanced technologies to achieve measurable business outcomes. The ideal candidate will drive traffic growth, boost user engagement, and ensure alignment with healthcare industry standards, contributing to our mission of transforming access to care. Key Responsibilities: 1. Formulate and implement comprehensive SEO strategies to maximize organic traffic and improve search visibility across diverse platforms. 2. Conduct in-depth research and competitive analysis to identify high-value opportunities for search optimization. 3. Adapt strategies to incorporate emerging search technologies and user behavior trends. 4. Optimize website elements, including metadata, content structures, and internal linking, to enhance search performance and user experience. 5. Collaborate with content teams to develop high-quality, search-optimized materials that meet regulatory and industry requirements. 6. Implement advanced markup techniques to improve visibility in search results. 7. Perform regular website audits to ensure optimal crawl-ability, index-ability, and adherence to performance metrics. 8. Diagnose and resolve technical issues impacting site functionality, speed, and accessibility. 9. Integrate SEO practices with cloud-based infrastructure to support secure and scalable operations. 10. Design and oversee integrated marketing campaigns across paid, social, and owned channels to drive brand awareness and conversions. 11. Utilize data-driven tools to optimize campaign performance and maximize return on investment. 12. Develop engaging digital content to foster audience interaction and support business objectives. 13. Monitor and analyze key performance indicators using advanced analytics platforms to assess campaign effectiveness. 14. Generate detailed reports with actionable insights to guide strategic decisions and demonstrate business impact. 15. Employ testing methodologies to refine SEO and marketing approaches. 16. Execute strategic initiatives to enhance domain authority through authoritative external connections. 17. Cultivate partnerships to amplify brand reach within relevant industries. 18. Leverage digital outreach to strengthen online presence and credibility. 19. Stay informed on advancements in SEO, digital marketing, and related technologies to maintain a competitive advantage. 20. Explore innovative channels and tools to enhance audience engagement and operational efficiency. Requirements: 1. Minimum of 3 years of proven experience in SEO, digital marketing, or a related role, with a track record of achieving organic traffic growth and performance improvements. 2. Advanced proficiency in SEO and marketing tools, including analytics, optimization, and campaign management platforms. 3. Comprehensive knowledge of on-page, off-page, and technical SEO practices, including emerging search technologies. 4. Expertise in managing integrated digital campaigns across multiple channels, with a focus on performance optimization. 5. Strong analytical capabilities to interpret data, derive insights, and drive strategic outcomes. 6. Familiarity with web development technologies and cloud infrastructure to support technical SEO integration. 7. Experience in regulated industries, ensuring compliance with data security and privacy standards. 8. Exceptional project management and collaboration skills to coordinate with cross-functional teams. 9. Bachelor’s degree in Marketing, Information Technology, Business, or a related field; relevant certifications preferred. 10. Excellent communication skills to articulate strategies and report results to stakeholders. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹33,000.00 per month Benefits: Cell phone reimbursement Provident Fund Schedule: Day shift Experience: SEO: 1 year (Preferred) Location: Gurgaon, Haryana (Preferred) Work Location: In person