SEO Executive

Job Summary

The SEO Specialist is responsible for improving website visibility, increasing organic traffic, and enhancing search engine rankings through on-page, off-page, and technical SEO strategies. The role involves keyword research, content optimization, website audits, analytics tracking, and continuous monitoring of SEO performance.

2. Key ResponsibilitiesA. SEO Strategy & Execution

• Develop and implement effective SEO strategies to improve organic rankings and traffic.
• Conduct detailed keyword research and identify growth opportunities.
• Plan and execute on-page optimization activities including meta tags, headings, content optimization, and internal linking.

B. Technical SEO

• Perform website audits to identify technical issues such as crawl errors, page speed, site structure, indexing, and mobile optimization.
• Work with developers to resolve technical SEO issues.

C. Off-Page SEO

• Build high-quality backlinks through ethical link-building strategies.
• Manage submissions, guest posting, directory listings, and outreach campaigns.

D. Content SEO

• Optimize existing content and collaborate with content writers to create SEO-friendly content.
• Develop SEO content strategies to improve visibility and user engagement.

E. Monitoring & Reporting

• Track, analyze, and report on SEO metrics using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Monitor keyword rankings, traffic trends, and competitor performance.
• Prepare weekly/monthly SEO reports for management.

F. Competitor & Market Research

• Conduct competitor analysis to identify gaps and opportunities.
• Stay updated with latest SEO trends, algorithm changes, and best practices.

3. Qualifications & SkillsEducation

• Bachelor’s degree in Marketing, Computer Science, or related field (preferred but not mandatory).

Experience

• 1–3 years of experience in SEO (freshers with strong knowledge can also be considered).

Technical Skills

• Strong understanding of on-page, off-page, and technical SEO.
• Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Moz, Screaming Frog).
• Basic knowledge of HTML, CSS, and WordPress/CMS platforms.
• Understanding of content marketing and keyword strategy.

Soft Skills

• Analytical mindset and problem-solving skills.
• Strong communication and reporting abilities.
• Attention to detail and ability to meet deadlines.
• Team collaboration and proactive learning attitude.

4. Key Competencies

• Data-driven decision making
• Creativity in content optimization
• Research-oriented approach
• Continuous learning mindset
• Target-driven performance

Job Type: Full-time

Pay: ₹9,399.90 - ₹29,658.88 per month

Work Location: In person