SEO Content Strategist

Job Description

We are looking for a strategic and detail-oriented SEO Content Strategist to join our digital marketing team. The ideal candidate will be responsible for developing and executing SEO-driven content strategies , planning, creating, editing, and optimizing high-quality content for our website and blog. The primary goal is to drive sustainable organic traffic growth, improve search visibility, and increase conversions . This role involves close collaboration with SEO analysts, designers, and other marketing stakeholders to ensure content aligns with business objectives. Key Responsibilities Content Strategy & Planning: Develop and lead SEO content strategies aligned with overall business and marketing goals. Content Creation: Plan and write keyword-rich, high-conversion SEO content for landing pages, blogs, and service/product pages. Editing & Optimization: Edit and proofread content to ensure clarity, consistency in tone, and adherence to SEO best practices. Content Optimization: Enhance existing website and blog content to improve organic visibility and drive conversions. Keyword & Topic Research: Conduct in-depth keyword research and trend analysis using tools like SEMrush or Google Keyword Planner. Content Calendar Management: Create and maintain a strategic content calendar to ensure timely and relevant content delivery. On-Page SEO Implementation: Ensure all content meets SEO requirements, including meta tags, headings, internal linking, and image optimization. Performance Analysis: Use tools like Google Analytics and Search Console to monitor content performance and refine strategies accordingly. Competitor Benchmarking: Analyze competitor content strategies to identify gaps and opportunities. Cross-Team Collaboration: Work closely with SEO, design, and marketing teams to align content initiatives with UX, branding, and campaign objectives. Qualifications & Skills 5+ years of experience in SEO content strategy, writing, and editing for websites and blogs. Deep understanding of SEO principles, keyword research, and content planning. Excellent writing, editing, and storytelling abilities with strong attention to detail. Proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or Surfer SEO. Experience with CMS platforms like WordPress or Webflow. Competence in Google Analytics, Search Console, and other performance tracking tools. Strong project management and multitasking skills. Excellent communication and collaboration abilities. Preferred Qualifications Experience working with B2B or eCommerce websites. Knowledge of content marketing, conversion rate optimization (CRO), and UX writing. Basic familiarity with HTML and structured data (Schema.org) is a plus. Portfolio or case studies showcasing content strategy work are preferred.