Business Development Manager — Large Corporate Accounts This position is part of a regional sales team and in the structured sales process of the BizCom Business Unit according to the business tripod (end customer, integrator, consultant). This position is responsible for proactively acquiring new target End Customers - Large Corporates You will be responsible for identifying project opportunities at end customers. You will create demand for projects as well as develop End Customer relationships. Main Duties and Responsibilities: Acquisition and Prospecting: Approach and create demand with new End Customers Tap into sales potential through presence at the market (trade-fairs, sales or customer events) Develop End Customer acquisition strategy Active Selling: Conduct detailed meeting preparation, including usage of tools (e.g. need and solution assessment) Stimulate desire by presenting SE USPs and products (possibly in cooperation with Technical Application Engineering and Alliance partners) Understand project pipeline, needs and opportunities Involve other SE functions (SM, Technical Application Engineering) in case of concrete opportunities. Hand over full project responsibility to SM in case of tender/proposal Act as focal point of contact to End Customer during tender Conduct product demonstrations Strategic Account Development: Understand End Customer structure and decision making units Analyze End Customer needs and outline opportunities Develop strong relationship to the relevant stakeholders on End Customer side Analyze market/competitors Order Management: Hand over all End Customer projects to SMs and follow up till order closure Customer Service: Help End Customers with technical Advice Bring in technical Application Engineer or other support functions, if needed Gather market feedback and needs report this to central departments Administration: Document Visitation activities and relevant information in IT System (CRM).
As a Business Development Manager focusing on Large Corporate Accounts within the regional sales team of the BizCom Business Unit, your primary role will involve actively participating in the structured sales process. Your key responsibility will be to proactively acquire new target End Customers - Large Corporates by identifying project opportunities and creating demand for projects. It will also be essential for you to develop strong relationships with End Customers. Main Duties and Responsibilities: Acquisition and Prospecting: - Approach and create demand with new End Customers - Utilize market presence opportunities such as trade fairs and customer events to tap into sales potential - Develop an End Customer acquisition strategy Active Selling: - Prepare thoroughly for meetings, utilizing tools for need and solution assessment - Present SE USPs and products to stimulate desire, potentially in collaboration with Technical Application Engineering and Alliance partners - Understand project pipeline, needs, and opportunities - Involve other SE functions in case of concrete opportunities and hand over project responsibility to SM in tender/proposal scenarios - Serve as the main contact point for End Customers during the tender process - Conduct product demonstrations Strategic Account Development: - Gain an in-depth understanding of End Customer structure and decision-making units - Analyze End Customer needs and identify opportunities - Build strong relationships with relevant stakeholders within the End Customer organization - Monitor market trends and competitors Order Management: - Ensure smooth handover of all End Customer projects to SMs and follow up until order closure Customer Service: - Provide technical advice to End Customers - Engage technical Application Engineers or other support functions when necessary - Gather market feedback and report needs to central departments Administration: - Maintain detailed records of visitation activities and relevant information in the CRM system In this role, your focus will be on driving business growth through effective sales strategies, relationship building, and customer service to maximize opportunities within the Large Corporate Accounts segment.,
Job Title - Business Development Manager Expand brand awareness and create demand in the market by establishing and maintaining strategic relationships with audio professionals like sound engineers, operators, rentals, artists, musicians, artist management teams, key influencers etc. Main Accountabilities Customer Acquisition and Prospecting 1. Proactively approaching, creating demand and acquiring new end-customers (Artists, Touring and Rental, Theatres, House of Worships, Auditoriums etc.) and winning (back) competitor accounts as well. 2. Managing and growing existing strategic accounts and end-user relationships for future opportunities. 3. Building, maintaining, and retaining relationships with KOLs (key opinion leaders) that are influential among their peers and have good visibility/clout, that brings opportunities to promote the Sennheiser brand. 3. Analyze end-customer needs and outline opportunities. 4. Understand end-customer structure and decision-making process. 5. Develop strong relationships with the relevant stakeholders (decision-makers) 6. Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships. 7. Retain the existing customers, and approach and create demand with the new customers. 8. Identifying project opportunities at end-customers and responsible for managing a 18-24month pipeline. 9. Responsible for managing projects end-to-end as main point of contact for the end-customer. Business Development and Active Selling 1. Responsible for playing a pivotal role in meeting and exceeding org. goals, meeting regional sales objectives as well as the assigned KPIs 2. Working closely with sales managers and channel partners and ensuring closures and desired results. 3. Generate/maintain customers’ database for the region. 4. Research new models or markets and assess trends and competitive actions to identify new growth opportunities and potential areas of expansion within the region. 5. Propose schemes and promotional activities for the assigned region and share the same with Reporting Manager. Customer Support 1. Handling technical queries of customers, giving them thorough product demos, conducting application, and hands-on trainings/workshops, well-verse with product specifications, USPs, and their applications, and how to present and pitch it against the competition. 2. Giving on-site support for Sennheiser gear during critical demos/events/shows etc. and ensuring favourable results. 3. Effectively circulating the demo inventory across the country, keeping its track and reconciliation. 4. Responsibility for upkeep, listings and locations of any item on loan, hire, demo stock, including memo loans. 5. Pre and Post sales support. 6. Closely working with the TAE (technical application engineering team) 7. Close coordination with service and logistics team ensuring prompt after-sales service support, and timely delivery of material, meeting customer expectations and maximising their satisfaction. Market Intelligence 1. Continuous observation & reporting on competition, trends, industry shift, users’ needs & behaviour. 2. Sharing in-depth market/product/technical feedback – acceptance, challenges, new trends, requirements etc. 3. Acquire, maintain, and analyse data on the market activities, trends and competitor strategies, and formulate value propositions for customers & counter strategy accordingly. 4. Update on forthcoming business opportunities, any new product development in the market, special on-going promotions/schemes etc. 5. Gather market and customer information to share feedback on future buying trends. Marketing 1. Propose and initiate marketing strategies to increase the market share. 2. Working closely with trade and digital marketing team for full utilization of marketing opportunities for the segment. 3. Collaborate with the marketing dept. to provide content for marketing initiatives, events, exhibitions, etc. Forecasting/Monthly Reports & MIS 1. Manage pre-order, planning, forecasting, procurement and fulfillment process of project purchase orders and other requirements as well. 2. Share all the fortnightly, monthly, and quarterly reports well on time. 3. Maintaining regular CRM and sales funnel. 4. Document the visits, activities, leads, opportunities, projects etc. in CRM Interfaces Customers Sound Engineers, Artists, Musicians, Artist Management Team, Rentals, HOW, Theatres, Auditoriums Business Partners Distributors, Dearlers, Key Accounts
Location - Bangalore Experience 3-5 years Pre-Sales Support Follows up sales as appropriate. Coordinate Demo Shipment Assist in preparing in proposal (order, tender, quotations) Perform stock check, run stock risk analysis Create valuable reports from CRM system Ensure CRM data quality Follow-up on action items to customer/ end user as needed. Keeps management informed of all activity to include timely preparation and document activities in Sugar CRM. Works closely with outside sales staff, sales management, and related internal departments. Engages in level 1 technical discussions with potential end users. Maintains knowledge of industry trends and competitive advantages. Timely response to both external & internal stakeholders.
Sennheiser is looking for a highly motivated Digital Marketing Manager to help drive online marketing and end-user conversion, on a temporary basis. In this role you will work very closely with the Sales, e-Commerce, and Marketing team as well as other external stakeholders to drive awareness, e-commerce growth across brands, e-marketplaces and e-retailer platforms to maximize ROI. Operatively, you work with agencies and internal stakeholders to establish SOW, workflows, standards and systems requirements for a scalable digital marketing strategy, including media buying and content creation, as well as timely campaign reporting and recommendations to optimize campaign performance. This role will report to the Manager of Digital Marketing, Pro Audio and will steer and influence the online marketing direction and business efforts that directly impact Sennheiser commercially in this region. Align with the global marketing calendar and strategies for Pro, Creators, and MI, and develop & execute online marketing and communications strategies tailored to this region Support the e-commerce business unit in achieving annual revenue targets for the region with sustained efforts across all digital marketing channels available Define the media/social objective in line with the segment business & marketing objective, and help manage local social channels where they exist Development of a plan of action on social media for the brand comprising of paid, owned & earned, in line with the brand global strategy Develop and execute a comprehensive social media plan (paid, owned & earned), including campaign ideation, content calendar management, influencer collaborations, and community engagement. Coordinate with the PR team to ensure proper alignment and timely posting of influencer-driven content on brand social channels. Conceptualize campaigns for Sennheiser Webshop and monitor and increase efficiency to achieve sales of pro audio products Manage performance-driven paid campaigns (Google Ads, Meta Ads, Amazon Advertising) to achieve cost efficiency and ROI optimization. Manage user online experience throughout the consumer decision journey, and ensure integration of relevant digital touchpoints i.e., search, display, social, CRM to Sennheiser e-shops and remarketing Manage digital marketing budgets for this region. Report on digital marketing plans including calendar, investment plan, and key initiatives. Support consolidated global reporting efforts. Communicate and monitor compliance on all brand-related guidelines (e.g., consistency of Online Banners, CI/CD guidelines, Ads, etc.) Manage all agency partners and ensure they are reporting and meeting key performance indicators. Oversee community management: engage with followers, resolve queries, and manage brand reputation across digital platforms. Identify, share and evaluate new trends, technologies & test innovative approaches, optimize spending & performance based on insights, and stay updated on social commerce and platform algorithm changes. Key Stakeholders: E-commerce manager (Amazon and Webshop), Country manager, Business Manager