Senior Specialist

Job Description

Job Title: Senior Specialist - Content Digital Marketing Summary: We are seeking a highly skilled and experienced Senior Specialist in Content Digital Marketing to join our dynamic team. The ideal candidate will have 6-8 years of experience in developing and executing digital marketing strategies, with a strong focus on content creation and management. The Senior Specialist will be responsible for driving brand awareness, engagement, and lead generation through various digital channels. Roles and Responsibilities: Branding Event Branding Define and implement brand messaging and positioning across all content and channels. Work closely with the design and events team to create event branding assets such as banners, standees, brochures, booth content, and digital promotions. Content Development Across the Funnel Top-of-Funnel (TOFU) : Create whitepapers, executive perspectives, research reports, thought leadership articles, and industry insights. Middle-of-Funnel (MOFU) : Develop case studies, customer stories, product deep dives, and webinars that nurture leads. Bottom-of-Funnel (BOFU) : Craft sales enablement content, competitor comparison guides, pitch decks, and product videos. Sales Marketing Collateral Develop high-impact sales collateral including one-pagers, product datasheets, pitch decks, and solution briefs tailored for enterprise customers. Translate technical cybersecurity concepts into compelling, customer-friendly messaging. Website Content Optimization Create and manage website content for product pages, landing pages, and resource hubs with a strong SEO strategy. Work with the digital marketing team to enhance website engagement through on-page SEO optimization, UX improvements, and content structuring . Regularly update and refine website messaging to align with evolving brand positioning. Content Performance Strategy Track and measure content engagement, conversion rates, and lead impact , optimizing content based on data-driven insights. Align content with performance marketing, demand generation, and PR efforts for maximum impact. Qualifications: - Bachelors degree in Marketing, Communications, or related field - 6-8 years of experience in digital marketing, with a focus on content creation and management - Proven track record of driving brand awareness and lead generation through digital channels - Strong analytical skills and ability to interpret data to make informed decisions - Excellent written and verbal communication skills - Experience working with marketing automation platforms and content management systems If you are a strategic thinker with a passion for digital marketing and content creation, we want to hear from you!