Job
Description
JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
MANAGER, PAID MEDIA
Role Summary
As the Manager of Paid Media, you will drive the execution and optimization of our paid media campaigns to support key marketing initiatives and business goals. You will be responsible for the day-to-day management of campaigns across channels like search, social, display, and programmatic advertising. This role requires close collaboration with local stakeholders, marketing partners and agency teams to ensure our advertising efforts are effective and aligned with our broader strategy. Your primary focus will be on managing campaign budgets, analyzing performance data to find opportunities for improvement, and executing optimizations to maximize return on investment (ROI).
Key Responsibilities
Campaign Management & Execution
Manage the end-to-end execution of paid media campaigns across global and local markets to reach target audiences and generate awareness, consideration and conversion.
Work with internal teams and external agencies to make sure all campaigns are setup and live on time.
Analyze market trends and competitor activity to provide recommendations for campaign optimization.
Performance & Optimization
Manage day-to-day campaign budgets to ensure efficient spending and alignment with performance goals.
Track, measure, and report on campaign performance against established KPIs, providing clear insights and recommendations to stakeholders.
Drive continuous A / B testing through ad copy, creative assets, landing pages and new ad products/solutions.
Stay current with industry trends and platform updates, recommending new tactics and best practices to improve campaign effectiveness.
Collaboration & Support
Serve as a key point of contact for our internal stakeholders and, if applicable, advertising agencies and technology vendors.
Collaborate effectively with cross-functional teams, including content, analytics, and regional marketing, to ensure integrated campaign execution.
Educate internal stakeholders and promote Paid Media best practices.
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
7 years of hands-on experience in paid media, preferably in a B2B or commercial real estate environment.
Strong, hands-on experience with major paid media platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and a solid understanding of programmatic display advertising.
Strong written and spoken English language skills.
Proven ability to use data and analytics to inform campaign decisions and drive performance improvements.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Excellent communication skills and a collaborative, team-oriented mindset.
Experience with programmatic platforms such as Google Display Network (GDN) or The Trade Desk is a plus.
Understanding of content syndication programs and vendors.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
