Senior Social Media Executive

Company Description

Vrinsoft Technology Pvt. Ltd. is India's leading Mobile App Development Company, committed to client success for over 15 years. Our team of 200+ professionals delivers reliable AI/ML, Digital Transformation, and Custom App solutions to clients across the USA, UK, Canada, Australia, Germany, UAE and more. We have successfully developed 2,000+ mobile applications for businesses of all sizes in diverse industries including retail, healthcare, fintech, and logistics. Recognized by Clutch and featured on various top-rated directories, Vrinsoft is dedicated to providing a smooth and effective app development experience.

Role Description

This is a full-time on-site role for a Senior Social Media Executive located in Ahmedabad. The Senior Social Media Executive will be responsible for managing social media marketing campaigns, creating and curating engaging content, and analyzing performance metrics to enhance digital marketing strategies. The role involves regular communication with clients and internal teams to ensure alignment with marketing goals and brand consistency.

Social Media Marketing

Roles and Responsibilities

-This role will be a part of the central social media team, handling responsibilities spanning- management of core social channels, creative production and media/creative.

-Develop content marketing properties and engaging content for all owned channels, including content curation of relevant articles, images, videos and infographics.

-Work together with the marketing team to guide the brands’ growth in the online space.

-Work with agencies to create social media strategies, design campaigns & Youtube content for the brand.

-Translate marketing objectives into inspiring briefs for social media agencies.

-Manage the end-to-end planning of social media campaigns, from briefs to final campaign assets creation.

-Manage budgets for effective spends.

Requirements and skills

-A deep understanding of social media channels - budgets, campaigns, performance metrics.

-An exciting portfolio of work that showcases your ability to think and execute disruptive campaigns.

-The willingness to collaborate with a diverse group of people, both internally and externally, to create an ideas-first culture.

-The ability to think of innovative ideas while keeping with the deadlines.

-Exploring and identifying the right talent and partners to work with to create short and long term content.

-2.5 years of experience as a social media manager.

Qualifications

• Proficient in Social Media Marketing and Digital Marketing
• Skilled in Social Media Content Creation and Marketing
• Excellent Communication abilities
• Strong analytical skills for performance metrics evaluation
• Previous experience in a similar role is preferred
• Bachelor's degree in Marketing, Communications, or related field is advantageous