Senior Social Media Executive

Job Description

We are looking for a Senior Social Media Executive who will be responsible for managing, strategizing, and optimizing our social media presence across various platforms. The ideal candidate should have hands-on experience in content creation, community engagement, performance analysis, and campaign management to drive brand awareness and engagement. Key Responsibilities: Social Media Strategy & Execution: Develop and execute social media strategies to enhance brand visibility and engagement. Manage and optimize social media calendars, ensuring timely and engaging content. Content Creation & Management: Create, curate, and manage high-quality content (text, images, videos, and reels) tailored for each platform. Collaborate with designers, copywriters, and video editors to produce engaging social media content. Community Engagement: Monitor and respond to audience comments, messages, and reviews to maintain a strong brand presence. Engage with influencers, industry professionals, and relevant communities to enhance brand positioning. Performance Tracking & Analytics: Monitor key metrics (engagement, reach, impressions, follower growth, etc.) using tools like Meta Business Suite, Google Analytics, and other social media analytics platforms. Provide insights and recommendations for content and campaign optimization based on data analysis. Paid Social Media Campaigns: Assist in strategizing and managing paid ad campaigns on Meta (Facebook & Instagram), LinkedIn, YouTube, and other platforms. Coordinate with the performance marketing team to track campaign performance and suggest improvements. Trend Monitoring & Innovation: Stay updated with the latest social media trends, platform updates, and industry best practices. Experiment with new content formats and features (Reels, Stories, Lives, Polls, etc.) to drive engagement. Requirements & Qualifications: Minimum 1 year of hands-on experience in social media management and execution. Strong understanding of platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging channels. Proficiency in social media tools like Hootsuite, Buffer, Canva, Later, and Meta Business Suite. Basic knowledge of social media ads and paid campaigns. Excellent written and verbal communication skills. Creative mindset with a keen eye for design and aesthetics. Ability to multitask, work under tight deadlines, and adapt to evolving trends. Preferred Qualifications: Experience in handling social media for brands in real estate, fashion, lifestyle, or B2B sectors is a plus. Knowledge of SEO for social media content. Basic video editing and graphic design skills (using Canva, Adobe Spark, or Photoshop). Perks & Benefits: Opportunity to work with a dynamic and creative team. Growth opportunities within the organization. Exposure to various industries and projects. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Health insurance Paid sick time Paid time off Schedule: Day shift Ability to commute/relocate: Kharadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required) Experience: Social media management: 1 year (Required) Social media strategy: 1 year (Required) Work Location: In person