Senior Shopify Plus Developer (Liquid + Checkout Extensibility)

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About HairOriginals:

HairOriginals is India’s fastest-growing premium human hair extensions brand — proudly made in India and loved globally. Backed by Shark Tank India, we’re on a mission to redefine beauty and confidence through 100% natural human hair solutions. With Experience Centres across major cities and aggressive expansion plans, we’re looking for a retail leader who can drive profitability, scale operations, and create unmatched customer experiences across India.

About the Role

We are looking for a Senior Shopify Plus Developer who can own and deliver high-impact eCommerce experiences on Shopify Plus. You will work on complex storefront customizations, Online Store 2.0 builds, Checkout Extensibility, Shopify Functions, and deep third-party integrations including marketing automation platforms, payment gateways, ERP/OMS/WMS systems, and analytics/tracking via Google Tag Manager. You’ll collaborate closely with Product, Design, Marketing, and Backend teams to deliver scalable, conversion-focused solutions, and you should be comfortable building middleware or headless services when Shopify needs custom extensions.

Key Responsibilities

Shopify Storefront & Theme Development

·      Build, customize, and maintain Shopify Plus storefronts using Liquid, HTML, CSS/SCSS, and JavaScript/TypeScript.

·      Develop and enhance themes using Shopify Online Store 2.0, sections, blocks, theme app extensions, and JSON templates.

·      Create reusable UI components, optimize UX, and ensure pixel-perfect responsive layouts.

·      Handle performance optimization including Core Web Vitals, lazy loading, bundle size reduction, and render optimization.

Checkout Extensibility & Shopify Functions

·      Implement Checkout UI Extensions / Checkout Blocks / Checkout Extensibility for custom checkout flows.

·      Build Shopify Functions for discounts, validations, shipping rules, and cart/checkout logic.

·      Configure and extend payment & shipping experiences using modern extensibility standards.

Integrations (Marketing, Payments, ERP, OMS, WMS)

·      Integrate and manage marketing automation tools such as MoEngage, CleverTap, Klaviyo, WebEngage, Meta/Google Ads pixels, etc.

·      Design and implement Google Tag Manager (GTM) events, custom dataLayer, GA4 tracking, and conversion funnels.

·      Integrate payment gateways including Razorpay, PayU, Cashfree, Stripe, PayPal, Adyen, and custom PSPs.

·      Build and maintain integrations with ERP systems (SAP, NetSuite, Microsoft Dynamics, custom ERP) and OMS/WMS systems (Unicommerce, Vinculum, Increff, etc.).

·      Ensure accurate inventory sync, order lifecycle updates, and fulfillment automation.

Custom Middleware / Headless Support

·      Design or contribute to middleware services that connect Shopify with external systems.

·      Experience with headless Shopify stacks such as Hydrogen / Next.js or custom Node services.

·      Use Storefront API + Admin API with webhooks to orchestrate custom business flows.

·      Build secure, scalable API layers for custom checkout, pricing engines, loyalty, or subscription features.

Collaboration & Leadership

·      Work with designers and product owners to translate requirements into scalable solutions.

·      Conduct code reviews, mentor junior developers, and enforce Shopify best practices.

·      Support releases, QA cycles, and ensure smooth deployments.

Must-Have Skills & Qualifications

·      5+ years total experience in eCommerce development with strong Shopify Plus exposure.

·      4+ years hands-on Shopify Liquid development (non-negotiable).

·      Deep expertise in Shopify Online Store 2.0 and theme architecture (sections, blocks, metafields, metaobjects, theme app extensions).

·      Strong experience in Checkout Extensibility including Checkout UI Extensions / Checkout Blocks.

·      Hands-on with Shopify Functions (discount/shipping/validation/cart logic).

·      Excellent JavaScript/TypeScript skills and frontend engineering fundamentals.

·      Proven experience integrating marketing tools (MoEngage/CleverTap etc.), payment gateways, and ERP/OMS/WMS systems.

·      Strong knowledge of GTM, GA4 eventing, dataLayer design, and checkout conversion tracking.

·      Comfortable with Shopify APIs: Admin GraphQL API, Storefront API, Webhooks.

·      Solid Git, CI/CD, and Agile working practices.

Good to Have

·      Experience with Shopify Hydrogen / headless commerce.

·      Built custom middleware services or backend apps for Shopify.

·      Familiarity with subscription platforms (Recharge, Appstle) and loyalty/referral apps (Smile, LoyaltyLion, etc.).

·      Exposure to multilingual / multi-currency / regional pricing implementations.

·      Performance and SEO optimization for high-traffic Shopify stores.

Please share your resume at HR@hairoriginals.com