Senior SEO Specialist

Job Description

Objectives of this role :- - Developing and executing comprehensive search engine optimisation strategies to achieve business objectives. - Monitoring and analysing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation. -Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility. - Executing link-building activities to ensure quality links from reputable sources. -Working closely with cross-functional teams, such as content, design and product, to ensure optimal content performance. -Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns. Your tasks - Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases. - Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings. -Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability. - Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience. -Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings. - Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations. - Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further. Required skills and qualifications - A bachelor's degree in marketing, digital marketing or a related field. - Relevant SEO certifications (such from Google, HubSpot and/or Semrush). -2+ years of experience as an SEO manager or a similar SEO-focused role. - In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape. - Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics. - Knowledge of A/B testing, local SEO and SEO reporting tools. Experience with content management systems (CMS) and website optimisation platforms, like WordPress. - Experience with SEO for local businesses and Google My Business optimisation. - Strong analytical skills and the ability to interpret data and make data-driven decisions. - Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams. Preferred skills and qualifications - Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies. - Knowledge of technical SEO, including speed optimisation for web and mobile. - Detail-oriented with strong organisational and project management skills. - Familiarity with social media marketing and its impact on SEO. Experience with SEO testing and experimentation. - Understanding of conversion rate optimisation (CRO) principles. - Strong project management skills to handle multiple SEO initiatives simultaneously. Job Type: Full-time Pay: ₹15,974.00 - ₹41,033.10 per month Schedule: Day shift Monday to Friday Work Location: In person