Senior SEO specialist

Job Description

Position overview We are seeking a highly motivated and results-driven Senior SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing and encompasses a range of activities including on-page, off-page, technical SEO, content marketing, keyword research, link building, communication, competitor analysis, critical thinking, and, optionally, content writing. Key responsibilities On-page, off-page, and technical SEO: Conduct comprehensive on-page and technical SEO audits to identify opportunities for optimization. Implement on-page SEO best practices to improve website performance in search engine results. Execute off-page strategies to build high-quality backlinks and enhance domain authority.to reach the clients. Collaborate with the content team to align content strategy with SEO objectives. Develop and implement content marketing initiatives that drive organic traffic and engagement. Conduct thorough keyword research to identify relevant and high-performing keywords. Optimize content for target keywords to improve organic search visibility. Create and execute effective link-building strategies to enhance the website s backlink profile. Identify and pursue link-building opportunities through outreach and relationship-building. Collaborate with cross-functional teams to communicate SEO requirements and opportunities. Provide regular updates on SEO performance and initiatives to stakeholders. Conduct competitive analysis to identify trends, gaps, and opportunities in the market. Utilize competitor insights to refine and improve our SEO strategies. Analyze data and trends to make informed decisions and adjustments to the SEO strategy. Identify potential challenges and proactively develop solutions to overcome them. Create SEO-friendly content when needed, ensuring alignment with the overall content strategy. Develop and execute comprehensive SEO strategies aligned with business goals. Stay updated on industry trends, algorithm changes, and emerging SEO best practices. Analytics reasoning & decision making: Utilize analytics tools to track, measure, and report on key SEO metrics. Make data-driven decisions to optimize and improve the effectiveness of SEO. Keyword management and SEO: Successfully handled keywords, enhancing website traffic and ranking. Proficiency in technical SEO and a commitment to optimizing keywords for improved visibility. Experience in exploring and working on Google AdWords, aiming to gain proficiency in analyzing, planning, and reporting across search, display, and video campaigns. Skillful in creating optimization calendars, analyzing social media ads, and aiming for increased followers and interaction, especially on LinkedIn. Planned initiatives to gain ideas and stay updated with industry trends. Certifications and continuous learning: Dedicated to acquiring certifications in AdWords, and social media, and mastering tools like Semrush, Google Analytics, and more. Aspire to complete SEMrush courses and continually improve soft skills and communication. Team and project management: Prepared to handle multiple projects and manage a team, aspiring to lead and mentor colleagues effectively. Mandatory skills Proven SEO and SEM experience, including PPC campaign management across Google, Yahoo, and Bing. Strong understanding of performance marketing, conversion optimization, and online customer acquisition. In-depth experience with website analytics tools such as Google analytics, Net insight, Omniture, and Web trends. Should have experience in handling the team. Familiarity with bid management tools like click equations, marin, kenshoo, and search Ignite. Proficiency in conducting A/B and multivariate experiments. Working knowledge of HTML, CSS, and JavaScript development and constraints. Deep knowledge of ranking factors and search engine algorithms. Stay up-to-date with the latest trends and best practices in SEO and SEM. Increase Domain Authority (DA) and organic search traffic to visitors. Optimize keywords, and position keywords on the page of SERP. Lead and manage a team, and handle multiple projects effectively. Achieve significant growth in page likes, subscribers, and followers across FB, IG, and YT. Generate backlinks, emphasizing .edu, .org, .gov, and high DA domains. Continuous learning through completing Semrush courses and focusing on personal development. AI Tools: Should know how to use AI tools like ChatGPT, Jasper, Bard, etc. Required soft skills Communication skills: Team collaboration: Effective collaboration with cross-functional teams, including content creators, developers, and marketing professionals. Team leadership: The ability to lead and mentor junior members of the SEO team. Project management: Leadership in planning and executing comprehensive SEO strategies and projects. Data analysis: Proficiency in analyzing data from various SEO tools to derive actionable insights and make informed decisions. Problem-solving: Ability to identify and solve complex SEO challenges and roadblocks. Adaptability: Flexibility: Given the dynamic nature of SEO, being open to adapting strategies to accommodate changes in search engine algorithms and industry trends. Continuous learning: Willingness to stay updated on the latest SEO trends and technologies. Negotiation skills: Stakeholder alignment: Negotiating and aligning SEO strategies with the goals and expectations of various stakeholders within the organization. Project prioritization: Ability to prioritize tasks and projects based on their impact on overall SEO goals and business objectives. Efficient task execution: Managing time effectively to meet deadlines and deliver results. Interpersonal skills: Empathy: Understanding the perspectives and needs of clients, team members, and other stakeholders. Conflict resolution: Resolving conflicts and issues that may arise during the course of projects. Innovative thinking: Applying creative thinking to overcome challenges and develop unique strategies that set the SEO efforts apart. Industry networking: Building and maintaining a network within the SEO and digital marketing industry to stay informed about best practices and trends. Educational communication: Educating clients on SEO principles and best practices to foster collaboration and understanding. Competitive salary based on experience and skills. Ensuring work-life balance for employees. Opportunities for professional growth and development. A collaborative and creatively stimulating work environment. Access to the latest design tools and technologies. The chance to work with a diverse range of domestic and international clients.