Senior SEO Executive

Location: Ahmedabad, Gujarat, India Experience: 2 - 5 Years (Relevant SEO Experience) Compensation: ₹3,60,000 - ₹6,00,000 P.A. (₹30,000 - ₹50,000 per month) Employment Type: Full-time

About the Role

We are seeking a highly motivated, data-driven, and experienced Senior SEO Executive to spearhead our Search Engine Optimization efforts in the Ahmedabad office. The ideal candidate will have a proven track record of developing and executing successful, data-backed SEO strategies that significantly increase organic search visibility, traffic, and conversions. You will be responsible for managing all aspects of SEO, from in-depth analysis to technical implementation.

Key Responsibilities

1. Keyword Research and Analysis

• Conduct in-depth keyword research to discover high-value, high-intent keywords and target phrases, aligning with the company's business goals and content strategy.
• Perform search intent analysis for target keywords to guide content and page structure.
• Map keywords to existing and new pages to ensure comprehensive coverage and optimal ranking potential.

2. On-Page SEO

• Lead the optimization of all on-page elements, including Title Tags, Meta Descriptions, H1-H6 headers, image alt text, and URL structures.
• Work closely with the Content team to ensure new and existing content is fully optimized, incorporating target keywords naturally and adhering to E-E-A-T principles.
• Implement and manage internal linking strategies to improve site architecture and link equity flow.

3. Technical SEO

• Conduct regular, comprehensive Technical SEO audits (using tools like Screaming Frog, Google Search Console, etc.) to identify and resolve issues related to crawlability, indexability, and site health.
• Monitor and improve core website performance metrics, including Page Speed (Core Web Vitals).
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• Manage and optimize XML Sitemaps, Robots.txt, canonicalization, and Hreflang tags (where applicable).
• Implement and validate structured data (Schema Markup) to enable rich snippets.

4. Link Building (Off-Page SEO)

• Develop and execute a strategic link building roadmap to acquire high-quality, relevant backlinks from authoritative domains.
• Conduct backlink profile analysis and regular audits to identify and disavow spammy or toxic links.
• Support digital PR and content outreach campaigns to drive link acquisition.

5. SEO Analysis and Reporting

• Monitor and track key SEO performance indicators (KPIs) using tools like Google Analytics 4 (GA4), Google Search Console, Ahrefs, and SEMrush.
• Prepare detailed weekly and monthly reports on organic traffic, keyword rankings, conversion rate from organic channels, and overall ROI of SEO efforts.
• Translate complex data into clear, actionable insights and recommendations for stakeholders.

6. Competitor Analysis

• Perform deep-dive analysis of competitors' SEO strategies, including keyword targeting, content gaps, link profiles, and technical setup.
• Identify opportunities to surpass competitors and dominate search engine results pages (SERPs).

7. Content Optimization

• Provide detailed SEO briefs and guidelines to content writers for new article and landing page creation.
• Review and optimize existing low-performing content to boost its rankings and traffic.
• Advise on overall content strategy, including topic cluster and pillar content development.

8. SEO Updates and Trends

• Stay up-to-date with the latest Google algorithm updates, search engine trends, and industry best practices.
• Proactively recommend and implement strategic adjustments to maintain and improve search performance.

Key Performance Indicators (KPIs) for Success

• Organic Traffic Growth: Year-over-Year and Month-over-Month increase in organic sessions.
• Keyword Rankings: Improvement in average keyword ranking position, particularly for high-value terms.
• Organic Conversions/Leads: Increase in goal completions or revenue attributed to organic search.
• Domain Authority/Rating: Continuous improvement in website authority score.
• Technical SEO Score: Maintaining a low percentage of critical crawl errors, high Core Web Vitals scores, and optimal index coverage.

✅ Qualifications and Skills

• Experience: 2-5 years of hands-on experience in a dedicated SEO role, preferably for a mid-to-large-scale website.
• Tools Proficiency: Expertise in using industry-standard SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog), and web analytics platforms (GA4, Google Search Console).
• Technical Knowledge: Solid understanding of HTML, CSS, and JavaScript as they relate to SEO. Experience with content management systems (CMS) like WordPress or similar.
• Analytical Skills: Excellent analytical and problem-solving skills with a strong ability to interpret data and make data-driven decisions.
• Communication: Strong verbal and written communication skills to articulate technical SEO concepts to non-technical stakeholders.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person