Senior Public Relations Executive

Role Overview:

Key Responsibilities:

Craft engaging press releases, pitch materials, and other content to secure media coverage and thought leadership opportunities.

Cultivate and maintain strong relationships with relevant media outlets, journalists, and influencers in business space.

Develop and execute strategic PR campaigns tailored to the unique needs of clients

Collaborate with cross-functional teams to align PR efforts with marketing, social media, and content strategies.

Monitor industry trends and news to identify timely opportunities for our clients to contribute and shine.

Measure and report on the impact and effectiveness of PR campaigns, adjusting strategies as needed for optimal results.

Qualifications:

Bachelor's degree or Post-graduation in Public Relations, Communications, Marketing, or related field.

2-4 years of experience in PR agency.

Excellent written and verbal communication skills; ability to craft compelling narratives and content.

Creative thinker with the ability to identify and capitalize on PR opportunities.

Experience with PR tools and platforms is a plus.