Senior Product Manager

Division:

Marketing - EM

Job Grade:

G10 / G9B

Job Title:

Senior Executive / Manager

Function:

Marketing

Location:

Mumbai

Business Unit:

SPIL

Job Summary

This role will be responsible for Diabetology brand portfolio & country guardianship of assigned countries

Areas of Responsibility

• Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.
• Converting strategies into creatives and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty and team motivation.
• Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.
• Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.
• Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.
• Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors' information to monitor assigned therapies and brands' health and build necessary market insights.
• Doing fieldwork to build and maintain relationships with the country's KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders
• Identifying new products in segments of interest and ensuring successful new launches and portfolio management
• Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders

Job Scope

Internal Interactions (within the organization)

Across Functions & Hierarchy

External Interactions (outside the organization)

Customers , Vendors , Agencies , Societies

Job Requirements

Educational Qualification

B. Pharm, MBA (Marketing)

Specific Certification

Nil

Skills

Marketing & Selling Skills, Excellent communication skills, strong collaborator, problem solving

Language

Fluency in Reading and Writing: English

Experience

6-8  years