Job Description

Job Description:- Overview of the Job Profile‘Senior Executive - Performance Marketing’Insomniacs is looking for a “Senior Executive - Performance Marketing” candidate. We are seeking a highly skilled and motivated candidate with expertise in Meta (formerly Facebook) and Google advertising platforms. As a Paid Media folk, you will play a pivotal role in optimizing and executing our online advertising initiatives, driving brand visibility, lead generation, and revenue growth. Roles & Responsibility -Plan, create, implement, and optimize paid media campaigns on Meta and Google platforms, including Facebook Ads Manager, Instagram, Google Ads, YouTube, and other relevant platforms.Develop comprehensive paid media strategies that align with business goals, target audience insights, and industry best practices.Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.Collaborate with the creative team to develop impactful ad creatives, including copy and visuals, that resonate with the target audience and drive engagement.Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.Manage advertising budgets, allocate resources effectively, and provide regular budget tracking and reporting to stakeholders.Requirement:- Proven 3+ years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.Creative mindset with the ability to develop compelling ad copy and visuals.Strong organizational skills and the ability to manage multiple campaigns simultaneously.Familiarity with other digital advertising platforms and tools is a plus.Up-to-date knowledge of digital marketing trends, best practices, and industry standards Ability to work effectively in a team environment and collaborate with cross-functional teams