Posted:4 days ago|
Platform:
On-site
Full Time
• Lead the content strategy, editing, and publishing for blogs, landing pages, e-mailers, product pages, and video scripts.
• Ensure all content is medically accurate, FDA/Health Canada compliant, and aligned with brand voice guidelines.
• Write and edit compelling, creative, and conversion-focused copy across multiple channels.
• Oversee script writing for product videos, social reels, YouTube series, and educational content.
• Optimise content for SEO and Google AI Overviews, ensuring content ranks effectively in organic search. • Leverage AI tools (ChatGPT, Perplexity, Jasper, SurferSEO, Google AI tools, etc.) to enhance productivity, research, and ideation.
• Develop and maintain a content calendar to ensure consistent publishing and alignment with campaigns. • Collaborate with content writers, designers, marketing managers, and medical reviewers to deliver high-quality outputs.
• Track and analyse content performance metrics (organic ranking, engagement, conversion rates), making data-driven improvements.
• Stay updated with the latest SEO trends, Google algorithm changes, AI egies to enhance public trust, credibility, and brand authority in the nutraceutical industry.
• Proven experience leading content strategy and publishing across blogs, landing pages, e-mailers, product pages, and video scripts.
• Strong editing and writing skills with a focus on compelling, creative, and conversion-driven copy.
• Deep understanding of medical accuracy and compliance with FDA/Health Canada regulations.
• Ability to maintain brand voice across all content formats and channels.
• Expertise in script-writing for videos (product demos, social reels, YouTube, educational).
• Solid grasp of SEO best practices and Google AI Overviews optimisation.
• Proficient in using AI tools like ChatGPT, Perplexity, Jasper, SurferSEO, and Google AI for content research and creation.
• Experience developing and managing a content calendar aligned with marketing campaigns.
• Purpose with Impact: Your words will help build public trust in nutraceutical science and guide people toward better health choices.
• Innovation-Driven Culture: We embrace the latest tools and technologies — from AI-assisted content creation to data-driven SEO — to keep our storytelling ahead of the curve.
• Collaboration at Its Core: You’ll work hand-in-hand with medical reviewers, marketing strategists, and creative professionals to produce content that’s both accurate and compelling.
• Professional Growth: As part of a rapidly growing brand, you’ll have the chance to expand your skills, experiment with new formats, and take ownership of content initiatives.
• Wellness-Focused Environment: We live our values — promoting balance, well-being, and continuous learning for our team as much as for our customers.
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