Senior Marketing Specialist

Job Description

Job Purpose: The purpose of the Snr Digital Marketing Specialist is to develop and implement Technology Solutions APJ's digital marketing strategy. The Digital Marketing Specialist will manage all of Technology Solutions APJs online mediums including social media channels, planning regular content to engage existing and new audiences and deliver marketing and communication strategies across these mediums. Responsibilities: Working across multiple areas of the business locally, regionally and globally to adhere to corporate branding guidelines during a period of considerable dynamism. Working across multiple platforms to communicate with Technology Solutions internal and partner stakeholders. Continuous improvement - consistently looking at better ways to service our customers through communication, tools and technology execution. Drive and support APJ digital marketing strategy as it relates to online traffic. Work closely with the APJ marketing team to identify communication topics, build a central schedule and drive Overseeing the social media strategy for the company imagery. Review new technologies and keep the company at the forefront of developments in digital marketing. Regular updates to digital marketing platforms including localizing content as required, creating web graphics and sourcing required. Email marketing template design, content facilitation, effectiveness and measurement Coordinating advertising and editorial content to meet publication deadlines and specifications as Technology. Creating content for use on social media platforms including infographics and short videos Analyzing the performance of digital platform and social media channels including YouTube, LinkedIn and Twitter Track conversion rates and make improvements to online platforms. Managing day-to-day paid search engine marketing and enhancing Search Engine Optimization across all websites, with proactive improvements to ensure best practice. Evaluating customer research, market conditions and competitor data Monitor analytics and success metrics for analysis and ongoing strategic planning. Manage strategic relationships with Facebook, Twitter, LinkedIn, and Google Developing and managing digital marketing campaigns Ensuring all marketing collateral meets the corporate guidelines and brand identity. Managing online brand and product campaigns to raise brand awareness. Researching and advising on social media policy for the company, individual brands and business areas as required Collaborate with all areas of the business to ensure best practice, consistency and to improve communication activities. Maintaining a central marketing hub for sales and other employees to access Projects related to increasing Technology Solutions brand awareness, improving Resellers ease of doing business with Technology Solutions and building tools to enhance customer experience and Solutions profitability.