Senior Marketing Specialist

Job Summary

Senior Marketing Specialist

Key Responsibilities

• Collaborate with global business leads to define

  quarterly and annual go-to-market strategies

  and develop the

  annual marketing program calendar

  .
• Design and implement

  customer marketing programs

  that drive product adoption, solution usage, loyalty, and retention.
• Provide

  analytical and creative leadership

  in developing and executing customer engagement programs.
• Develop and manage

  project plans and workflows

  to ensure flawless execution of marketing programs and initiatives.
• Collaborate cross-functionally with internal teams — including

  Creative, Communications, and MarTech

  — to deliver integrated, multi-channel marketing campaigns.
• Champion specific

  customer segments

  , ensuring their needs and experiences are reflected across all marketing initiatives.
• Partner with the

  communications team

  to create compelling content and program assets that articulate the product value proposition and use cases.
• Leverage expertise in

  multi-channel content creation, creative development, interactive media, and MarTech

  to optimize customer engagement.
• Manage

  omnichannel campaign execution

  , tracking key performance metrics and providing insights to enhance future programs.

Required Qualifications and Skills

• Education:

  MBA preferred; Bachelor’s degree in Technology, Marketing, or related field required.

• Experience:

  4–6 years of experience in marketing, with at least 3–4 years in

  technology solution marketing program management

  .
• Strong understanding of

  subscription-based software

  ,

  SaaS

  , or

  Cloud solutions

  (experience with SaaS/Cloud companies preferred).
• Proven ability to

  translate customer insights

  into high-impact, personalized marketing programs.
• Excellent

  project management skills

  , with experience handling multiple projects and meeting tight deadlines;

  PMP or equivalent certification

  is a plus.
• Strong

  analytical and data-driven mindset

  , proficient in

  Microsoft Office Suite

  (especially advanced Excel); knowledge of analytics tools is required.
• Solid understanding of

  digital and online marketing

  practices and tools.
• Outstanding

  verbal and written communication skills

  with the ability to influence and collaborate across teams.
• Creative thinker with a passion for innovation, customer experience, and continuous improvement.
  

Preferred Certifications

• PMP, Agile, or Marketing Automation certifications (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).