Senior Marketing Manager

Job Description

We re looking for a seasoned Marketing Manager to help us with planning and implementing strategic performance marketing campaigns to bolster our online presence and subsequent channel growth. To be successful in this role, you must have at least 2 years experience in marketing You must be a well-organised, structured professional who is energetic, charismatic & believes in reaching an ambitious earnings package over any year. Main Duties and Responsibilities: A proven track record of running successful marketing campaigns. In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Meta, Google Ads, Twitter, LinkedIn, and more), and content distribution and placement networks Hands-on experience in handling marketing budgets and forecasting/reporting results Has worked with Google AdWords and has Analytics certifications. Hands-on experience in marketing automation concepts. Experience with affiliate marketing, remarketing/retargeting campaigns, and display advertising. Programmatic advertising experience. Excellent organizational and time management skills Strategic thinker with great analytical skills Passionate about maintaining high standards of professionalism. Ability to multi-task, prioritise and manage time effectively. Create, Lead & implement all our paid marketing strategies. Examine correlations between activities, revenue, and budget. Measure and optimise our paid marketing using vendor-specific dashboards, Google Analytics, Facebook, or any other CRM-based reports. Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition. Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs. Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. Monitor market intelligence and keep track of competitor movement and market situation. Focus on conceptualising and activating campaigns to generate qualified leads and strengthen the sales pipeline. Someone who can cultivate a data-driven mindset and culture of experimentation. Team player always who is willing to fit within a team culture and has a high sense of loyalty towards work duties. Excellent written and verbal communication skills as relevant Additional Benefits: We continue to add several employee-led initiatives in our growth journey & to create suitable happy work environments for our employees who continue to deliver success in their roles consistently, If you demonstrate successful progress, & deliver your KPIs over a reasonable period, you will continue to receive the below & more: Birthdays off Ongoing training in various areas related to your role, at company cost & vast exposure to game-changing technology processes. Optional company-sponsored medical cover when you pass probation. Seniority Level Mid-level & Senior