Senior marketing executive

Job Description

Position overview We are looking for a Senior Marketing Executive. The ideal candidate is a self-starter with experience in digital marketing, conventional marketing, and hands-on campaign management. This role demands exceptional creativity, strategic thinking, and a strong grasp of marketing tactics to drive brand awareness. You are known as a problem solver and someone who always knows where to find what others are looking for. The goal is to reach out to the market and cultivate the customer s interest in our services in ways that strengthen our reputation and facilitate our continuous growth. Key responsibilities Minimum qualification Nice to have Required soft skills Benefits Apply Now Key responsibilities Develop and execute comprehensive marketing strategies aligned with company objectives, targeting the Global market. Collaborate with cross-functional teams including sales, product development, and leadership to align marketing efforts with business objectives. Stay up-to-date with the latest paid marketing trends and best practices and implement them as necessary. Create and execute a compelling content strategy that educates the market and advances thought leadership including use cases, case studies, whitepapers, blog posts, and more. Identify new channels for developing the pipeline. Utilizing analytics tools to track and measure campaign performance and optimize for maximum ROI. Creating a content strategy for both conventional and digital marketing different channels and target audiences. Stay updated on emerging trends and best practices in the IT industry and marketing landscape. Minimum qualification Master s degree in digital marketing, business, or analytics from a reputed institute, or equivalent practical experience. 4 to 6 years of experience in brand awareness and marketing. Nice to have Good understanding of on-page and off-page optimization, GTM, Google analytics, and online software tools for SEO like Semrush, Moz, etc SEM - Google Adwords, remarketing. SMO - In-depth knowledge of social media SMM - Landing page optimization, Facebook, LinkedIn, X Ads. Branding, brand equity, and keyword planning Required soft skills Communication skills: Team collaboration: Effective communication with project managers, designers, and other stakeholders is crucial for successful Campaigns to reach the clients. Proof reading: Ensure that all marketing materials, including campaigns, emails, and presentations, reflect professionalism and accuracy, to enhance the brand image. Problem-solving: Analytical thinking: The ability to analyze problems, break them down into smaller components, and devise effective solutions. Troubleshooting: Proficiency in identifying and resolving issues quickly, whether related to newsletters, blogs, or content. Time management: Task prioritization: Knowing how to prioritize tasks based on their importance and impact on goals. Marketing calendar: Planning and strategizing the tactics to achieve every quarter within the budget effectively. Budget-wise planning: Maximizing ROI: Enabling prioritization of marketing strategies based on their potential ROI, ensuring that resources are allocated to campaigns likely to yield the highest returns. Risk mitigation: Mitigating financial risks associated with marketing endeavors, ensuring a buffer for unexpected costs or fluctuations within the budget. Adaptability: Learning agility: Willingness and ability to quickly learn and incorporate new skills and strategies. AI tools: Should know how to use AI tools like ChatGPT, Jasper, Bard, etc. Teamwork: Collaboration: Working effectively with designers, and stakeholders to achieve common goals. Knowledge sharing: Willingness to share knowledge and collaborate with team members to enhance the overall skill set of the team. Benefits Competitive salary based on experience and skills. Ensuring work-life balance for employees. Opportunities for professional growth and development. A collaborative and creatively stimulating work environment. Access to the latest design tools and technologies. The chance to work with a diverse range of domestic and international clients.