Senior Marketing Executive

Key Responsibilities:

• Gathering market and customer information from websites and other social media platforms, build database from various sources of information
• Assist with providing outbound sales coverage of territories
• Coordinate, plan and own the execution of trade shows/events/Webinars/Roundtable conferences
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Responsible for internal and external communications, brand building activities etc
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Responsible for Planning, generation and tracking of leads generation / demand generation programs.
• Responsible for preparing right content for corporate presentations, drive customer engagement through digital channels, build creative content for promotion of company brand.
• Responsible for building a strong MQL across line of businesses or solutions.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Engagement with Industry Forums for events and Speaker slots
• Pre-sales and Post sales activities like customer success stories, flyers, banners, social media updates, website material updates etc
• Plan and publish press releases, central marketing campaigns,

Qualifications:

• Self-motivated; Creative and can think out of the box
• 3-5 years of relevant marketing experience
• Proven experience as marketing executive or similar role
• Thorough knowledge of strategic planning principles and marketing best practices
• Familiarity with social media and web analytics (e.g., Web Trends)
• Must possess strong communication and presentation skills and be able to communicate professionally over the phone, in person & written responses and reports.
• Comfortable in the dynamic atmosphere of a technical organization with a rapidly expanding customer base.
• Organized, flexible and analytical, able to eliminate obstacles through creative and adaptive approaches.
• Adaptable to change
• Hands on knowledge and experience with MS Office PowerPoint, Excel, and Word,
• Marketing automation tools, social media / listening tools, brand building approaches.
• Persistent with a team attitude and creative approach towards problem solving.
• Should be flexible to travel and meet customers