Job Description

Position Summary Example: As an External Communications Manager, the candidate will be responsible for planning, executing, and managing the organizations external communications strategy, working closely with the Director of Communications and key stakeholders to create timely and engaging content for our external channels. The candidate will be responsible for enhancing our online brand awareness and drive social media strategy and drive web traffic. Job Responsibilities Develop social media strategies that align with the organization's business goals. Must also craft compelling narratives that highlight the organizations vision, culture, and impact. Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising. Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs). Timely engagement with the online community, responding to comments and fostering meaningful conversations, to build brand presence and drive digital outreach. Conduct market research and analyze trends to identify new opportunities and improve campaign performance. Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience. Stay up-to-date with emerging digital marketing trends and technologies to promote employee engagement and strengthen our companys culture. Education, Technical Skills & Other Critical Requirement Education A bachelors degree in mass communication, English, Visual Design, Marketing, Business, New Media or Public Relations Experience (In Years) Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising In-depth knowledge of current digital trends Proficient in marketing automation tools Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics) Strong project management skills Excellent written and verbal communication skills Technical Skills Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising Knowledge in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) Proficient in marketing automation tools Good content writing and editorial skills