Senior Manager – Product Management and Marketing

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.

L&T Switchgear is now Lauritz Knudsen Electrical & Automation.

Role Overview:

As Senior Manager – Product Management and Marketing for Variable Frequency Drives (VFDs) & Soft Starters, you will be responsible for driving the strategic growth, innovation, and market positioning of the VFD product portfolio. This role demands a strong blend of technical expertise, market insight, and leadership to manage the full product lifecycle and execute impactful marketing strategies.

Key Responsibilities:

Product Management

• Own the product roadmap for VFDs & SSs, aligning with business objectives and customer needs.
• Lead product development initiatives in collaboration with engineering, R&D, and manufacturing teams.
• Conduct market analysis to identify trends, customer pain points, and competitive positioning.
• Define product specifications, pricing strategies, and value propositions.
• Monitor product performance, customer feedback, and drive continuous improvement.

Marketing Strategy

• Develop and execute marketing plans to promote VFDs across target segments ( Under Utility, Infra, Building segments and associated OEMs ).
• Manage product launches, promotional campaigns, exhibitions, and technical content creation alongwith Marcom team.
• Collaborate with sales teams to support lead generation, customer engagement, and channel enablement.
• Drive digital marketing initiatives including SEO, SEM, webinars, and social media outreach alongwith Marcom team
• Represent the product at industry events, exhibitions, and customer forums.

Cross-functional Leadership

• Coordinate with supply chain, finance, service teams & L1 support to ensure product availability and support.
• Provide training and tools to sales and application engineering teams.
• Track KPIs such as market share, revenue growth, and customer satisfaction.

Qualifications & Experience:

• Bachelor’s degree in electrical engineering or related field; MBA preferred.
• 8–12 years of experience in product management and marketing, preferably in industrial automation or power electronics.
• Deep understanding of VFD technology, applications, and market dynamics.
• Strong analytical, communication, and project management skills.
• Experience working with cross-functional teams and managing product portfolios.

Preferred Skills:

• Familiarity with standards and certifications relevant to VFDs (IEC, UL, etc.).
• Proficiency in tools like SAP, Salesforce, Power BI, and marketing automation platforms is preferred.
• Ability to translate technical features into customer-centric benefits.