Senior Manager – Onsite

Role Purpose:

The Senior Manager - Onsite will be responsible for executing the strategy behind the look and feel, user journeys, and performance optimization of our mobile app experience. This role is a pivotal position that sits between product, growth, commercial and customer experience.

The role holder will work within a cross-functional team to ensure that the app is not only striking and intuitive but also high-performing and personalized-from homepage carousels to deep category navigation and checkout flows.

Role Details – Key Responsibilities and Accountabilities:

Strategic Planning:

• Lead the UX strategy that will define the app & web experiences across all Majid Al Futtaim Retail markets.
• Define and evolve the app UX strategy, ensuring that journeys are intuitive, accessible, and conversion optimized.
• Own the end-to-end mobile app experience: from landing to purchase, across iOS and Android platforms across all our Majid Al Futtaim Retail markets.

Execution and Optimization

• Monitor app KPIs including engagement, bounce rate, load time, and conversion, and drive initiatives to improve them.
• Manage performance optimization of key app modules—especially homepage and product discovery carousels—using A/B testing, analytics, and experimentation platforms.
• Champion customer-centric thinking using behavioral data, customer feedback, and UX research.
• Collaborate closely with design to ensure consistency in visual identity, brand tone, and interaction design.
• Oversee the management of substantial marketing budgets, ensuring optimal allocation and ROI across all digital channels and merchandise marketing and partnership activities.

Market and Channel Responsibilities

• Serve as the primary point of contact for onsite merchandise marketing initiatives.
• Conduct market analysis to tailor strategies that cater to local nuances and consumer behaviors.
• Ensure the effectiveness of sale campaigns, promotional activities, and onsite merchandise customer experience enhancements.

Human Capital Responsibilities

• Assist in implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management.
• Provide mentorship for the purpose of developing a continuous talent pipeline for key roles.
• Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements.
• Develop and implement on the job-training for the team.
• Provide inputs for the development of annual manpower plan.
• Ensure the implementation of MAFR’s corporate policies and relevant procedure.

Definition of Success

• A unified, data-informed UX strategy that delivers measurable improvements in conversion, engagement, and customer satisfaction.
• A high-performing experience team aligned with product, engineering, and growth.
• A clearly defined and scalable experience framework used consistently across all territories.
• Elevation of UX to a strategic business lever at the executive level.
• Achieve Order, AOV and GMV Target.
• Achieve Home Page Conversion Rate target, as well as Banner CTR, Banner CTT and orders through banners targets.
• Improve app NPS across iOS and Android journeys in all territories

Functional/Technical Competencies

• End-to-end product ownership (from discovery to delivery)
• Feature prioritization & roadmap planning; app journey mapping and flow optimization
• Stakeholder alignment and business goal translation; experience working with growth, content, and commercial teams
• Deep understanding of mobile UX principles and customer behaviour; knowledge of best practices for product discovery (e.g., carousels, search, filters)
• Familiarity with design systems and component libraries; ability to critique and guide UI/UX work (even if not a designer)
• Understanding of ecommerce funnels, from homepage to checkout
• Familiarity with user intent, friction points, and conversion tactics
• Comfort with product analytics, KPIs, and funnel metrics (CTR, CVR, bounce rate, DAU/MAU, etc.)
• Experience using experimentation platforms (A/B testing, multivariate testing); familiarity with A/B testing platforms (e.g., Optimizely, Firebase Remote Config, etc.); understanding how personalization engines work (rules-based vs ML-based content delivery)
• Experience interpreting user data and behavioural insights to guide strategy
• Strong grasp of platform-specific nuances (iOS vs Android); understanding of mobile app store constraints and opportunities
• App Architecture Familiarity; understanding of native mobile development (iOS/Android frameworks, performance bottlenecks); familiarity with front-end/mobile component structures (e.g., how carousels, banners, navigation modules are built)
• Knowledge of app performance metrics (load time, responsiveness, cache strategies, lazy loading); awareness of image optimization, asset delivery, and API efficiency

Qualification, Experience & Skills:

Minimum Qualifications/education:

• Bachelor’s degree in Marketing, Ecommerce or similar relevant field

Minimum experience:

• 7–10+ years of experience in product management, UX, or mobile app leadership roles—preferably in ecommerce, marketplaces, or consumer tech
• Strong understanding of UX principles, mobile design systems, and customer journey mapping.
• Experience working with app performance metrics, personalization engines, and experimentation tools (e.g., Firebase, GA4, Optimizely).
• Data-driven mindset with comfort in analyzing user behavior and running A/B tests to inform decisions.
• Familiarity with the MENA market is a strong plus (language, culture, mobile behavior patterns)

Skills:

• Proficient in Web and App Analytics
• Proficient in Reporting and data visualization tools
• Experience in strategic budget management for paid search campaigns, optimizing resources for maximum return on investment
• Strong communication, bridging the gap between technical and non-technical stakeholders
• High attention to detail