Job Description

General: Expertise in driving performance marketing campaigns across various Digital Channels Experience in building communication strategies and creative approach as well as visibility for branding campaigns Understanding of aspects of Digital Marketing such as SEO, SEM etc. Experience: Must have minimum 5 years experience in: Planning and implementing performance marketing campaigns to drive business goals Creating extensive analytical reports to gain insights and help optimize performance marketing campaigns In-depth understanding of Social Media Platforms Implement SOPs, track budgets, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders and employees Responsible for creating a team culture that is built on quality, trust and superior specialist skill sets, that breeds success, fosters effective teamwork and relationships at the workplace Hands on experience on Facebook/ Google/ Native/ Affiliate Advertising A/B Testing for various creative and communication experiments to drive better performance on campaigns Brand building strategy to drive visibility for India s top brands Client Servicing to be exemplary in order to drive client success Identify opportunities within the teams to take up more business/ projects and work with BD to plug the gaps Platforms: Facebook Ads Manager Google (Search, Display, Discovery etc) Social Media Channels such as Facebook, Instagram, Twitter etc Google Analytics Google Trends Social Media Listening Tools Social Media Analyzing tools Qualities: Analytical with a strong understanding of digital marketing Updated on the latest trends on the above mentioned platforms Supporting and mentoring team members (team size of 3-5 initially) Responsibilities: Drive digital marketing strategy for some of the leadings brands in the country Build relationships with the clients and drive marketing objectives Lead and mentor the team to drive exponential growth for clients Training the team on various aspects of digital marketing Lead on pitches and conversations to drive new business acquisition Training Media Team members on various aspects of paid media