Senior Manager Customer Marketing

Job Description

1)Regional strategy planning and implementation Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in-line with brand plans , to deliver NSV and market share ambitions for the brands handled Lead the quarterly/annual planning in coordination with Marketing /HO Customer Marketing/ Sales team Develop and drive distribution/visibility / activation plans channel-wise across clusters Manage customer marketing budget for the portfolio Delivery of NSV and market share ambition for portfolio handled 2)Channel management Implement the Channel Leadership Programs with defined levers / metrics in coordination with the clusters Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel - Collaborate with HO Commercial Team to support Brand Building activities Understand regional nuances in channels which are used in designing local programs QDVP3 scores 3)Budget adherence Plan, allocate and monitor quarterly/ annual brand-wise TTL Budgets for the clusters Follow financial protocols and procurement processes for budget utilization Ensure marketing spend stays within the approved budgets at the regional level.Budget vs. Actual 4)Brand Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out. Ensure brand health by constantly monitoring maket share/ IOP achievements Monitor competition activitiesMarket share /IOP 5)Performance governance Establish a robust M&E mechanism for customer marketing initiatives Use learning of an M&E for forward planning Winning activation portal 6)Drive SNOP process Manage communication, discussion and alignment of calendar inputs Plan activation M&E review and linkage of inputs to volume forecasts Qualitative 7)Accounting governance Be responsible for CARM compliance, Auditory compliance, accurate provisioning Track and review aging of provisions and Open PO/MIGO Audit reports