Senior Manager Channel Management

Job Description

Role & responsibilities Diagnose roofing market potential, identify Channel needs, influencer roles, track competition activity and identify gaps in channel Relook at existing channel w.r.t. Reach, Share Of Business and Market share, identify new Channels based on counter potential Assess size of Durashine market, understand end use, product and service needs, determine, reach, SOB and market share Capability building of channel partner sales team during field visits Understand current market and drivers for conversion / growth Retail Value Mapping market mapping to measure potential of roofing market , preparation of district wise template for mapping the entire Channel value chain, point of purchase, buying pattern and analysis of data for target setting and closure. Recommend action plan to gain market share. Increase stakeholder value through Channel engagement/ visits and promote new products during field visits Track channel development/ growth