Senior Manager - Business Development

Role & Responsibilities

1. Business Development & Lead Generation

• Identify and develop new business opportunities through market research, cold calling, networking, referrals, and digital channels.
• Build and maintain a strong sales pipeline with corporate, agency, PSU, SME, and startup clients.

2. Client Acquisition & Relationship Management

• Initiate, nurture, and close sales with decision-makers such as CMOs, Marketing Heads, Brand Managers, and Procurement teams.
• Develop long-term relationships to ensure repeat business and cross-selling opportunities.

3. Sales Strategy & Revenue Growth

• Plan and execute strategic sales initiatives aligned with company goals and revenue targets.
• Create and manage quarterly and annual sales plans with clear KPIs and targets.

4. Proposal & Pitch Development

• Work closely with creative, content, and digital teams to develop customised proposals, pitches, and presentations.
• Participate in and lead client presentations, negotiations, and deal closures.

5. Market & Competitor Analysis

• Monitor industry trends, competitor activity, and emerging opportunities in branding, digital, video, and creative services.
• Provide actionable insights for positioning Vizcoms services more effectively.

6. Collaboration with Internal Teams

• Act as a bridge between clients and internal teams to ensure accurate briefing and smooth project handovers.
• Coordinate with account management and production teams to ensure project success and customer satisfaction.

7. Reporting & MIS

• Maintain accurate records of leads, opportunities, conversion rates, and revenue projections.
• Provide weekly and monthly sales reports to the management.

8. Participation in Industry Events

• Represent Vizcom at exhibitions, conferences, and networking events to build brand presence and generate business leads.

Preferred Candidate Profile

Education

Graduate/Postgraduate in Marketing, Business Administration, Mass Communication or related field.

Experience

Minimum 3 years of experience in Business Development / Sales / Client Acquisition within:

• Branding & Creative Agencies
• Digital Marketing / Web Development Agencies
• Corporate Film / Production Houses
• Advertising / Communication agencies

Skills & Competencies

• Strong knowledge of branding, digital, video production, and web services
• Proven track record of meeting or exceeding sales targets
• Excellent communication, presentation, and negotiation skills
• Ability to build strong relationships with senior stakeholders
• Strategic thinker with strong execution capability
• Self-driven, result-oriented and highly motivated
• Proficiency in MS Office / Google Workspace and CRM tools